Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration November 28, 2025 by John Berkovich Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement. The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …
Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage November 27, 2025 by John Berkovich Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …
Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
Manchester Screen Unveils UK’s Largest Hybrid Billboard November 24, 2025 by John Berkovich Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …
Outfront, Google Deepmind Launch Citywide GenAI Art Program in New York November 18, 2025 by John Berkovich Outfront Media has partnered with Google Deepmind on “Imagine If…,” a four-week interactive campaign that turns New York’s subway system into a distributed digital art gallery powered by generative AI and rider submissions. The initiative invites commuters to scan QR codes on Outfront’s digital transit screens and submit a written prompt describing something imaginary or …
Moment Factory Expands Aura Series with U.S. and Canadian Installations November 4, 2025 by John Berkovich Moment Factory has launched its third Aura experience, Aura Grace Cathedral, in San Francisco, marking the immersive series’ first permanent installation in the United States. The experience transforms the city’s Grace Cathedral into a living canvas of light, sound, and projection, reimagining its Gothic architecture through a multisensory performance of music and motion. Developed by …
