Liu Jo Logs 19M Impressions in Pan-European Programmatic DooH Campaign December 17, 2025 by John Berkovich Italian fashion brand Liu Jo has completed a multi-country digital out-of-home campaign across Europe, reporting more than 19 million impressions and a 25-point increase in brand consideration, alongside measurable store traffic in Spain. The campaign launched in Italy and expanded into Spain and Germany using a single programmatic buying setup handled by media agency Outsight …
Red Dot Digital Media Builds Interactive Vertical Jump System for AIM Sports Group’s New AIM+ Platform December 16, 2025 by John Berkovich Red Dot Digital Media has developed a new interactive system that digitizes how athletes measure their vertical jump, debuting at AIM Sports Group’s SoCal (Southern California) Cup Showcase boys’ volleyball tournament. The activation is part of Aim’s newly launched Aim+ digital platform, which uses AI to generate player analytics and performance insights. The system replaces …
Big Digital and Brightsign Power Immersive, Real-Time Fan Experience at the 2025 Ryder Cup December 15, 2025 by John Berkovich Bethpage Black delivered one of the most electric Ryder Cups in recent memory, with huge crowds, tight, nail-biting matches, and a New York energy that felt more like a heavyweight bout than a golf event at times. Amid the spectacle, Big Digital and BrightSign played a central role in reshaping the fan experience with a …
Stic Secures $10M Bridge Round, Pegs Valuation at $200M as It Pushes Deeper Into North America December 12, 2025 by John Berkovich Stic, a Los Angeles–based startup focused on vehicle-based out-of-home advertising, says it has raised a $10 million bridge funding round that lifts the company’s valuation to US$200 million and will be used to accelerate expansion across the U.S. and Canada. Founded in 2023, Stic operates a platform that connects brands with everyday drivers, paying participants …
OoH Revenue Hits $2.13 billion in Q3 in the US, Even as Global Signs of Softening Persist December 12, 2025 by John Berkovich Out-of-home advertising revenue increased 4.5 percent in the third quarter of 2025 to US$2.13 billion, according to figures reported by the Out of Home Advertising Association of America (OAAA). That outpaced the modest year-to-year gains seen in some major global OoH markets, where leading media owners recently signaled softness in Q3 results. Year-to-date US OoH …
Viral “Tidal Wave” Video Highlights New Era for Immersive Digital Signage December 12, 2025 by John Berkovich A video promoting Disney’s Percy Jackson and the Olympians, showing waves and fog pouring from a giant billboard, has gone viral, but beyond the immediate shock value, it shows the growing potential of creative, tech-driven digital signage and immersive external displays. This isn’t just a stunt; it could represent how brands and public venues are …
Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs December 11, 2025 by John Berkovich Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and creative from Publicis Groupe to dominate one of Argentina’s busiest urban corridors. For one continuous hour, 11 premium LED screens and street-level displays surrounding the Obelisco – an area often called …
ITN Brings IP Control Room Latency Down to 1–1.5 Frames Across Ten 4K Multiviewers December 10, 2025 by John Berkovich ITN Productions has put a new, fully IP production control room (PCR) on air, powering daily news bulletins for a major UK public broadcaster. The system is notable for delivering multiviewer latency of just 1–1.5 frames across ten 4K displays, a response time more commonly associated with baseband galleries than all-IP environments. Techex designed the …
Miami Again: Samsung Art Store Adds New Art Basel Miami Beach Collection December 9, 2025 by John Berkovich The invidis Executive Lounge wasn’t the only show related to Digital Signage in the last days. There was also the Art Basel Miami Beach. Yes you heard that right – Art Basel and Signage. Samsung has released its 2025 Art Basel Miami Beach Collection, adding a new digital exhibition of 24 contemporary artists to the …
Ffface Me Spins Out Loook-AI as AR Mirrors Move from Campaigns to Infrastructure December 8, 2025 by John Berkovich Ffface Me has spun off its smart-mirror work into a standalone platform called Loook-AI as demand shifted from one-off activations to repeatable, scalable deployments. What began as internal experimentation evolved into a product after brands asked for multi-location rollouts with consistent performance and minimal maintenance. The move separates agency-led creative work from a subscription-based product …
