JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media February 27, 2019 by Super User Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, says the media company, was developed to offer advertisers and agencies standard metrics throughout the world. It was “designed in collaboration” with Veltys, which does data analysis, processing and modelling. Besides …
The Total Guide To Data Mapping for Digital Signage February 26, 2019 by sixteenninewpadmin Guest Post: Ellyce Kelly, Visix Data drives everything – employee performance, business decisions, marketing strategies and more. It’s likely that you’re already collecting, collating and sharing lots of metrics, so why not put them on your digital signs? It provides transparency and can help to both educate and motivate employees, customers and visitors. Data mapping …
SYNNEX Partners With Microsoft On Azure-Cloud Digital Signage CMS February 26, 2019 by Super User The big distribution firm SYNNEX, which describes itself more formally as a business process services company, has partnered with Microsoft to “build and power a cloud-connected digital signage solution.” The solution enables “partners and end-users to create and publish content to an unlimited number of display devices from anywhere in the world through Microsoft’s Azure platform and …
Why Is So Little Shared About Digital Signage Errors? February 25, 2019 by Mitch Leathers Guest Post: Luis Villafane, Maler Final entry to my Cranky Spaniard’s Trilogy In recent articles, I gave my thoughts and facts about panel display manufacturers. Different providers with different issues. None of them are “free of sin.” All have issues, no doubt there. Today, I asked Google for the following: 1. Digital Signage Errors Got …
How HTML5 Can Up Your Digital Out-Of-Home Game February 22, 2019 by sixteenninewpadmin Guest Post: Samantha Brault, BroadSign In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? By creating an exciting, eye-catching and contextual digital …
DSE 2019 Booth Previews: Kitcast Shows How Digital Signage Runs On AppleTV Boxes February 21, 2019 by Super User Kitcast Inc. – DSE Booth Number 1443 Why do people going to DSE need to put your company on their Must See list of booths? Kitcast is the leading digital signage software provider for AppleTV. What’s your big marketing message to attendees, and what’s it all about? Kitcast is built for enterprise solutions. Kitcast fills …
STRATACACHE TOWER Seen As Home To $5B Revenue Company By 2025 February 20, 2019 by Super User STRATACACHE CEO Chris Riegel is doing a press conference this morning in Dayton, Ohio to lay out for local media why he has recently bought two of the largest office properties in the city’s downtown. He says the intention is to move 150 staffers into the buildings in the next couple of years, and to …
DSE 2019 Booth Previews: Signagelive Touting Its Retail & Workplace Digital Signage Solutions February 19, 2019 by Super User Signagelive – DSE Booth Number 2418 Why do people going to DSE need to put your company on their Must See list of booths? If you are looking for the very latest in Retail and Workplace Communications digital signage solutions visit Signagelive booth 2418. What’s your big marketing message to attendees, and what’s it all …
How To Maximize Dwell Time For Digital Signage February 18, 2019 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix Websites are ranked by search engines on a number of factors, one of which is dwell time. This is the amount of time a person spends looking at a webpage or site before going back to the Search Engine Result Page (SERP). Understanding dwell time can be useful for crafting compelling …
DSE 2019 Booth Previews: Adomni Showcasing Audience-Based DOOH Targeting February 13, 2019 by Super User Adomni DSE Booth # 2634 Why do people going to DSE need to put your company on their Must See list of booths? To see the latest digital out of home technology, including audience based targeting. To learn about the new Adomni Ad Marketplace for BrightSign. To view an ad-enabled 65” display Electric Vehicle Charging kiosk, …
