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GM Mandates Digital Signage As Essential Brand Element In Dealers For 2018

General Motors is mandating digital signage as an essential brand element in Chevrolet, GMC and Buick stores in the United States, starting in 2018, according to a report this week in Automotive News. The automaker has certified Automotive Broadcasting Network of Jacksonville, Fla.; DCI-Artform, which has offices in Milwaukee and Detroit; and Southfield, Mich.-based Bluewater Technologies …