London DOOH Start-Up Touts Ads That Deliver With Screens On Commercial E-Scooters August 3, 2022 by Super User A London media company called Ad-Moto – using the genuinely clever slogan Advertising That Delivers – putting smallish digital displays on the sides and rear of the cargo boxes that sit on the rear of commercial delivery scooters in the city. Ad-Moto partners with logistics firms that delivery packages and pizzas around the traffic-clogged and …
Big Indie UK OOH Media Firm Wildstone Changes Hands; New Backers Supporting Expansion August 3, 2022 by Super User A French private equity firm has acquired the outdoor media firm Wildstone, picking up a portfolio of more than 3,000 billboards in in the UK and Europe, including high-profile digital boards along major roadways. The UK-based media owner plans to use the new financial backing to scale up in its home country, and expand further …
AUO Display Plus Acquires Digital Signage Software Platform Rise Vision in $29M Deal July 27, 2022 by Super User The long-running digital signage CMS software firm Rise Vision has been acquired by AUO Display Plus, a business unit of Taiwanese manufacturer AU Optronics. Rise Vision in a prepared statement says: Rise Vision will continue to operate as you’ve come to expect, easy to use software, new templates added each week to save you hours …
Are High-Bright LCD Window Displays The Next Product To Be Supplanted By LED? July 27, 2022 by Super User The commercial LCD display business has gradually been shrinking as solutions providers and their end-user customers opt, instead, for LED versions, and now LED manufacturers are after high-brightness window display deals. First, LED replaced LCD for video walls, because LED eliminated seams that were negligible but still visible with narrow-bezel LCD walls. Now pixel pitches …
Spectrio, Exertis Almo Develop Content Creation Partnership For Digital Signage Networks July 27, 2022 by Super User I was chatting recently with some senior folks with Spectrio about the level of awareness within the digital signage ecosystem of what all is on offer from the Florida-based digital signage solutions company. The firm – which I’m noting for disclosure purpose acquired Sixteen:Nine last fall – is certainly known for having a range of …
LED Display Manufacturer Watchfire Signs Acquired By Private Equity Giant July 26, 2022 by Super User The LED display firm Watchfire Signs has been acquired by a deep-pocketed private equity firm, though no deal terms or intentions were announced. The deal was done by Miami-based H.I.G. Capital, which has $50 billion of equity capital under management. It has a staggering number of companies under its portfolio. Based in Danville, Ill., Watchfire …
Meeting Room Display Platform Robin Raises $30M As Hybrid Work Tech Demands Soar July 25, 2022 by Super User A Boston start-up that started as a platform for meeting room status displays has evolved into a hybrid workplace company and just raised $30 million in Series C funding round to drive R&D and growth, including internationally. The latest financing – Robin has raised almost $60M in total – comes as the company sees rapid growth, …
Australian Retail Giant Woolworths Expands In-House Digital OOH Business Via $150M Cash Buy Of Shopper Media July 22, 2022 by Super User Digital OOH networks of all different stripes have been trying for 20-plus years now to find a successful model for working with big retailers, so it’s an interesting twist when a big retailer buys a DOOH network to then roll into its own media operations. That’s the story behind the Australian wing of supermarket giant …
Broadsign’s Reach Adds Ability For Media Owners From Multiple Supply Platforms To Bid On Ad Buys July 19, 2022 by Super User Broadsign has introduced an interesting new wrinkle with its Reach programmatic digital out of home platform – code that creates more availability by allowing multiple supply-side ad platforms to bid on ad slots. Broadsign Reach Header Bidder, the company says, “enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather …
Brady Steps Down As Spectrio President And CEO July 14, 2022 by Super User The President and CEO of the Tampa-area digital signage solutions firm Spectrio has stepped down after 4.5 years of running the company, citing the need to take a break and spend more time with family and friends. Dax Brady posted a note on Linkedin explaining his decision. “The (Spectrio) Team has achieved some amazing accomplishments …
