Start-up Offering Free Dual-Screen TV To Consumers, In Exchange For Non-Stop Ads May 16, 2023 by Super User Via Display Daily (pay wall) A start-up has started taking reservations for a free 55-inch 4K TV that has a second ribbon LCD below it that will run ads and information complementary to what’s playing on the primary display. The service – called Telly – is aimed at consumers, but the concept will probably be …
Logistics Firm Sees Big KPI Bumps From Putting Digital Signage In Warehouses May 15, 2023 by Super User It is human nature to be attracted to digital signage with bling – big and flashy screens that demand attention. But here’s a good example of what i call boring signage – screens that just do a job and have a tangible impact. The third-party logistics firm Kenco Logistics uses digital signage displays in its …
DOOH Grew 13% Globally For JCDecaux; Best Performer For OOH Media Giant May 15, 2023 by Super User Digital OOH is the biggest growth driver globally for JCDecaux, which has reported 13% growth in that category – more than double that of overall growth for the world’s largest OOH media company. Q1 2023 Group revenue grew by +5.6%, +5.0% on an organic basis, to reach €721.3 million. The company says that exceeded expectations, …
Broadsign Pairs it Programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners May 12, 2023 by Super User Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms – Adkom and Blip – that aggregate media buying on independent roadside LED billboards in the US not owned by major media companies. The arrangement brings more than 2,000 large format, roadside …
Poppulo (Four Winds) Trims 12.5% Of Its Global Headcount May 12, 2023 by Super User The workplace communications and experience platform Poppulo (known for many years in this industry as Four Winds Interactive) has done a staff downsizing round across the offices of its merged and blended company, trimming headcount by 12.5%. The cuts affect 53 people in the US, 21 in Ireland (where the Poppulo side of the business …
German OOH Media Operator Ströer Reports DOOH Sales Up 17% May 11, 2023 by Super User Via invidis (German language) … The German markets largest OOH media operator Ströer has published its business performance financials for the first quarter of 2023, with Digital OOH revenues up by 17%. Ad sales for DOOH were substantially higher than for analog OOH formats (up 4%), and represent a rare bright spot in an otherwise …
Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021 May 11, 2023 by Super User Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, according to new research by PQ Media. Overall spend in 2022 was $2.186 trillion. The research doesn’t get into detail, at least not in PQ’s summary, but does provide insight into …
Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media May 10, 2023 by Super User Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media suggests the medium also boosts consideration, buying intent and and foot traffic. The NYC-based programmatic firm says it “conducted an analysis of campaigns that utilized billboards to determine the venue type’s …
Wendy’s Working With Google To Test Voice AI At Drive-Thru Ordering Stations May 10, 2023 by Super User QSR giant Wendy’s is going to pilot an AI-driven bot that will handle the voice ordering process in drive-thru lanes, with the goal of speeding up ordering times and improving accuracy. A trial is set to run at a Wendy’s in Columbus, Ohio, where the burger chain has its head office. The trial will be …
My Simple AI Research Request Gets An F On Report Card; 18 0f 19 Wrong May 8, 2023 by Super User Much has been written and discussed about the potential and use of AI for business and marketing, but far less has been written covering off its flaws – like accuracy. I was putzing around in OpenAI this morning, trying different things. I tried to get a word cloud of the most common terms used by …
