Netpresenter latest entry in the "free" sector June 6, 2008 by Dave HaynesDutch software company Netpresenter announced a version of its application yesterday as the first free, hosted professional digital signage, PC desktop and screensaver solution. Netpresenter EasyBroadcast can also be used as a fun tool to share YouTube videos, Flash images, photos, videos and messages between groups of friends, relatives, (sports) clubs, associations and communities. Netpresenter …
CODA breakfast serves up content experts June 5, 2008 by Dave Haynes The Canadian Out-of-Home Digital Association held its second breakfast meeting this morning, this one hosted by Ari Blau of Bell, in one of the big event rooms at the company’s Bay Street building. I wasn’t counting, but I would guess maybe 50 people elbowed their way in to get at the coffee and danishes, and …
Small company, Samsung bag big Vegas strip project June 4, 2008 by Dave HaynesThis deal has been at play for a while now, but finally got announced this week: big fella screens installed into bus shelters along Las Vegas Boulevard. Now, the idea is not to market to bus passengers in that city – given it is often faster to walk that strip than to ride in a …
Viral game gives media buyers shot(s) at pesky ad sales people June 3, 2008 by Dave Haynes One of the things I have been talking about in presentations lately is the confusion in the marketplace, and how media planners at agencies have to sit through countless pitches from ad-based networks that all have different ad shapes, spot lengths, measurement terminology and ad rates. I said these people get so much contrary information …
What does an ideal industry event look like? June 3, 2008 by Dave HaynesI was asked the other day to provide my point of view on what I think a good digital signage industry event would be all about, with the notion of this helping to pull something together that is not for profit and therefore not driven by vendor interests. I have my own thoughts, but would …
Asus unveils small, cheap box that will make people go, "Hmmm…." June 2, 2008 by Dave HaynesSo I’m not the guy you would go to for advice on PCs for digital signage. But I do know what people are looking for: small, cute, fanless and cheap. They often leave out sufficiently powered and reliable. The new Asus EEE box due out in July certainly meets the small, cute, fanless and cheap …
"Brand activation" conference announced for NY in fall June 2, 2008 by Dave HaynesThe Strategy Institute has announced a second Brand Activation Using Digital Out-of-home Media (there’s a mouthful) conference in New York on Sept. 9th and 10th. The conference agenda so far looks a little skeletal, but then it is three months out. According to a press release: “The Summit will serve as a forum for top …
DS software play creates rewards program for resellers June 2, 2008 by Dave HaynesAKA has a piece about Toronto-based software company Rise Vision starting a rewards program for its reseller channel. In a nutshell, a 10 per cent credit towards future purchases (and resale) of Rise Vision’s software, which is Software as a Service based. The Rise Rewards scheme allows resellers to earn cash toward future purchases of …
South African operator reports big-time sales impacts across retail network May 29, 2008 by Dave Haynes As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg how research is showing significant sales impacts in installed locations. Mike Bosman said independent research conducted recently on 22 brands showed those brands stood out 33% more when the particular brand …
Screen network as guinea pig recruiter May 26, 2008 by Dave HaynesI am huge fan of anyone coming into this space who decides to go at it a little differently – and the newly announced Digi-AdServices Network certainly qualifies. This is the well-mined approach of putting screens in waiting rooms because of the defined audience and long dwell times. But the big difference is that the …
