Digital Signage Federation adds student chapter May 17, 2010 by Dave HaynesLike most people I thought the whole tomato fight between the Digital Screenmedia Association and the Digital Signage Federation would have been resolved after a few weeks. But it’s been almost three months and the two sides are still pushing out PR and trying to be the prettiest girl at the dance. The DSA has …
Media Post DOOH awards: And the winners are … May 14, 2010 by Dave HaynesI don’t know if this is indicative of much, but I nonetheless find it interesting that virtually all of the winners of last night’s MediaPost Digital Out Of Home Awards are companies that would be considered part of the digital signage and DOOH sector, as in companies that show up at trade shows and conferences …
Canuck health and wellness retailer switches systems/networks May 13, 2010 by Dave HaynesJust about exactly a year ago there was a press release out about health and wellness retailer Nutrition House doing a deal with ScreenScape to run its digital signage offer in its stores. Now there’s an announcement saying Nutrition House has done a deal with Marketplace Station, a different Canadian digital signage solutions and network …
Forum tomorrow in NYC covers DOOH landscape May 12, 2010 by Dave HaynesMediaPost probably more than any other “mainstream” ad industry publication keeps a steady gaze on the Digital Out Of Home sector, and it’s reflected in how they have developed and run a substantial event each year looking at DOOH. The next one is tomorrow in New York, and it looks like a nice solid line-up …
AdFlow bags another wireless retailer May 12, 2010 by Dave HaynesThe AdFlow guys up the road from me (I can just about see their building from my roof … when I am up there threatening to jump) have found a nice little niche in the digital signage retail marketplace working with wireless retailers. They already had a few clients from that sector and just signed …
Financial Times: Big retail now investing heavily in digital May 11, 2010 by Dave HaynesThere’s an interesting piece today in the UK Financial Times about big American retailers coming to grips with the huge changes being brought on by smart phones and digital. … three years after Apple launched its first iPhone, the advent of what retailers call “mobile connectivity” is profoundly shaking up the way retailers do business, …
The new look May 10, 2010 by Dave HaynesWell, I think that was easy … This is the new look site and it seemed way too easy to cut over and make it live. In fact, I need to do some more tweaking on the directory side and get a revised RSS feed running. I am on WordPress now (bye Joomla, and “Pffffft!”) and …
Today's whopper, brought to you by the CEO of Scala May 1, 2010 by Dave HaynesAnd I quote: “No one today has a digital signage offering for small business owners to deploy and manage themselves. SignChannel is the first,” said Gerard Bucas, Chief Executive Officer, Scala. “By leveraging low-cost media players such as wireless photo frames and Scala’s template capability, a small to medium business owner can easily set up their own …
Impressions on a virtual trade show April 28, 2010 by Dave HaynesThis was a nutty day, and I am writing this in between scheduled calls, so my time spent at the digital signage virtual trade show held today was fairly fleeting. Maybe 25 minutes or so spent poking around. So I am in no position to offer any deep impressions and ideas. But then, I didn’t need …
Pumptop pushing the accepted boundaries on what constitutes DOOH content programming April 27, 2010 by Dave HaynesOne of the things I tend to rail away about is how few network operators spend much time considering their content programming, with the result being endless variations on a mix of weather, news headlines, sports scores and soft content. As stated in the past, content is an after-thought – the stuff between the ads. …