A look at the AT&T's use of Surface screens April 17, 2008 by Dave HaynesGadget blog Gizmodo has a nice piece of Flash video demo-ing the capabilities of the Microsoft Surface table in peddling cell phone plans and handsets. I don’t get very twitchy about being able to zoom in and around a coverage map, which is the first part of the video. Basically, “Yeah, so …” But what …
The mixer is set – April 24 April 17, 2008 by Dave Haynes We’re going to Alice Fazooli’s, which is just west of the big tall building forest of downtown Toronto. Thursday, April 24 6:30 and on No formal host has stepped up for this one … yet Address: Alice Fazooli’s Italian Grill (bar) 294 Adelaide Street West Map: http://www.alicefazoolis.com/mapToronto.html For newcomers – a chance for people in …
An in-store that's useful and at eye-level … go figure April 17, 2008 by Dave Haynes I like this … A Silicon Valley-based company called Evincii has come up with a shelf-edge screen that allows consumers get more detailed information on over the counter medications by fiddling with what the company calls a search engine in a store. They started installing PharmAssist stations in Longs Drugs about a year ago and …
NAB holds session on DS basics April 17, 2008 by Dave HaynesThe NAB show is a massive event tuned to the technology side of the mainstream broadcasting business, and new media initiatives have never been a big part of the proceedings. However, this year’s event in Las Vegas (where else?) had a session on our weird little industry, and the organizers got some pretty impressive names …
MediaTile unveiling sign/kiosk piece at Vegas show this week April 16, 2008 by Dave Haynes I’m not sure if this really is a world-first, but it’s a hair-splitting debate I and most people likely care less about. It is, however you look at it, interesting. MediaTile today unveiled the world’s first all-in-one digital signage and kiosk solution, with integrated cellular-broadband networking and web-based management, at the international KioskCom Self Service …
Mainstream TV takes on DS ad format April 16, 2008 by Dave HaynesOne of the concerns I have had around some digital screen networks is using an ad format that is utterly foreign to media planners and content producers — notably the “L” or reverse “L” format that has a strip along the bottom and side of a screen. I’ve see a few companies doing this, often …
Old school in-store media kicks new stuff's shiny butts, says Soreson research April 15, 2008 by Dave Haynes Bill Gerba picked up on this already but I will continue, driving home some research that will hopefully start to influence some decisions around in-store media. At that conference in Montreal last week, a guy from one of Canada’s biggest agencies casually asked me who in retail was doing a really good job of in-store …
Time for a mixer April 14, 2008 by Dave HaynesThe NAB and Kioskcom shows are on this week in Las Vegas and that’s pretty much it, for a bit, in terms of industry-related events for a while. We have not had a local industry mixer for a while and have been dodging them because of all these trade shows that suck people out of …
Smart Pic's Dollar General on massive install blitz April 14, 2008 by Dave Haynes Travels last week prevented me from writing much, including a post on news that the Dollar General value retail chain in the US has launched a screen network. Much has been written on a few posts about the basics of the deal, including on Screens TV. Briefly, Dollar General TV (DGTV) started rolling out last …
Arbitron study suggests fast food outlets are a solid media environments April 11, 2008 by Dave Haynes Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime audience for in-store digital media. The study, done in Wendy’s, Denny’s, Hardee’s, Arby’s, and CiCi’s Pizza stores, indicates nearly 100 million people – about 42% of the US adult population – …
