DSE Industry Forum: My thoughts October 11, 2010 by Dave HaynesI have been off the grid for a few days because I was at a resort near San Diego that was the site of Digital Signage Expo’s first Industry Forum. I’ll go into some detail below, but in a word, it was terrific. Exponation, which runs DSE and was trying this format for the first …
Happy Thanksgiving to my fellow Canucks October 11, 2010 by Dave HaynesIf it is difficult today raising your clients or suppliers in Canada today, it is because it is a national holiday. While Thanksgiving is Thursday in late November for Americans, it is the second Monday in October for Canadians. It does not have a place as high in the holiday pecking order as it does …
Toronto's Union Station Lit Up With 3-D Projections October 6, 2010 by Dave HaynesI’m a big fan of projection technology because it has the capability to make a project, well, big. Toronto has an annual contemporary art celebration around the city called Nuit Blanche, and a highlight of the most recent event was an all-night projected installation on the facade of the city’s main rail station. The digital …
Flypaper's digital signage content creation suite adds interactive tools October 6, 2010 by Dave HaynesOne of the companies I made a point seeing at Digital Signage Expo earlier this year was Phoenix-based Flypaper Studio, which has a Flash and motion graphics creation tool that it was just starting to angle into this sector. I’d been watching the company for a while, but this was the first sign of the guys …
Shopper Marketing Expo on in Chicago. Are you there? October 6, 2010 by Dave HaynesI’ve had a couple of emails from industry friends asking if I was going to be in Chicago this week for the Shopper Marketing Expo. Nope. But would like to have been. And I wonder why there are not more people from the sector there. I’ve written before about having a lot of respect for …
Following industry investor conference remotely … October 6, 2010 by Dave HaynesBased on what I am hearing and reading the Strategy Institute’s annual investor conference in New York is going well. I couldn’t go this year – too busy and already at another event starting tomorrow – but I have been following through blog posts from attendees as well as Tweets from several people with smartphones, …
The other couple: DSA and CETW now BFFs October 4, 2010 by Dave HaynesThe Digital Screenmedia Association (DSA) has – SURPRISE!!! – formally hooked up with Customer Engagement Technology World (CETW), the trade show formerly now as The Digital Signage Show, or even more so, as Kioskcom. CETW is now officially the trade show of the DSA, with the first event (informally) set for next month in NYC, …
Are DOOH networks in big retail tainted? October 4, 2010 by Dave HaynesThe venerable trade publication Advertising Age has a piece up called “In-store TV Still Fighting For Respect — And Marketing Dollars.” OK. Agreed on the headline. Then there’s the kicker, secondary headline: “Why a Little Something Called the ‘Taint’ Still Matters.” The premise here is that the digital retailing medium has a taint about it …
Industry mixer set for Monday night in NYC September 30, 2010 by Dave HaynesThe Digital Screenmedia Association is organizing an industry mixer for this coming Monday night in New York, ahead of the Digital Signage Investor Conference the next day and at the tail end of the meeting Steve Nesbit is running Monday for the cast of 1,000s who’ve received patent infringement notices recently. They will need a …
RMG adds to footprint with taxi screens September 28, 2010 by Dave HaynesReach Media Group has added another 5,000 screens to its available inventory, and like in other recent deals without eating all the capex costs, by working a deal with Taxi Magic, which has advertising bundled with its fare payment system in cabs. Says a release: RMG will provide a localized video entertainment solution that will …