EnQii's Passport enters crowded mobile retail app field March 14, 2011 by Dave HaynesEnQii sent a newsletter/release out late afternoon about its launch of a new mobile phone app called EnGage Passport – a white-labeled application that allows retailers who are using EnQii’s DS platform (or not) to to make targeted savings offers to shoppers when they enter a store. Users download the EnGage Passport app and are …
Digital OOH spots for Japan relief effort touted March 13, 2011 by Dave HaynesDavid Weinfeld posted a Twitter message on Saturday about developing an effort to use the Digital OOH networks out there to drive donations to help the people in Japan. This is a first-world country, but anyone who’s seen the nightmare images that just keep coming from that country will understand the need is still very …
Digital Signage VP Dowell parts ways with LG US March 10, 2011 by Dave HaynesI was going to sit on the news, but it’s now out there that LGE US has parted ways with the guy driving its digital signage efforts – Jeff Dowell. He had been driving the development of a package that distinguished itself in the marketplace from what the other display guys are doing, and I …
Time to cut bait on Toronto DOOH in schools concept March 10, 2011 by Dave HaynesThe reporting on the Toronto Public School Board debate about expanding Onestop Media’s Digital OOH network in local high schools is a little on the confusing side. The project is dead … but not really, it seems. The pitch in its current form was referred, after more than three hours of debate, to a committee …
Onestop's high school dreams crushed March 10, 2011 by Dave HaynesThe Toronto District School Board voted against Digital OOH network operator Onestop Media’s pitch to put a digital screen network into high schools across the city. Local TV news CITY TV is reporting, from the board meeting tonight … After a lengthy debate, the Toronto District School Board has voted against expanding a pilot project …
A call for lanyards and badge-holders March 9, 2011 by Dave HaynesBased on a lot of feedback from the big Preset Group Mixer in Lost Wages a coupla weeks ago, the Toronto mixer last night featured the amazing new innovation of name tags – with names scrawled with a Sharpie on the $5 “Hello, My Name is …” stick-on your chest things I got at Zeller’s …
MediaPost's DOOH Forum in April taking shape March 9, 2011 by Dave HaynesMediaPost held what looked to be a very successful Digital OOH Forum last year in NYC, and this year’s version on April 14th appears to be coming together. Agenda highlights include: Opening Keynote Presentation – Target’s Video Game Reinvention Kiosks With Chris Borek, Senior Manager, Interactive Multi-Channel Experience, Target, and Trevor Kaufman, CEO, Possible Worldwide Me – …
Onestop's high school DOOH proposal in front of school board tonight March 9, 2011 by Dave HaynesOnestop Media Group’s pitch to the Toronto District School Board to expand the screen project it has tested in city high schools is up for discussion tonight, and as one might predict, local media have had no problem finding people to scream in horror about the threat to the impressionable minds of youngsters. Reports the right-leaning …
Mixer Report: A great evening, with 70-plus March 9, 2011 by Dave HaynesReviving the Toronto mixer series proved to be a great idea, and thanks to the people who nagged me about getting it together. We didn’t do a formal head-count, but I think it is entirely safe to say somewhere around 70 or more people showed up last night. Best Buy For Business did a terrific …
Reminder: Toronto Digital Signage/DOOH Mixer Tonight March 8, 2011 by Dave HaynesIt had been way too long between mixers, but schedules and workload kept getting in the way of getting things organized. The demand is certainly still there, though, and we are now expecting at least 50 people to the industry networking mixer tonight in downtown Toronto. I know that because I did an EventBrite thing …