DSE Mixer 2012: And We’re Done February 10, 2012 by Dave Haynes It took longer than last year, but we still sold out in less than 24 hours. There were more slots this time around, which explains much of that, and sales went at the same clips as lat year but totally stopped overnight. So, we will have 300 folks at The Preset Group mixer in a …
DPAA 2012 Digital OOH Media Summit Set Oct. 16 In NYC February 10, 2012 by Dave Haynes Digital Place-based Advertising Association President Sue Danaher has confirmed there will indeed be a 2012 Digital Media Summit, on the heels of a very successful one last fall in New York. The new event will be at a Hilton in NYC and the date to save is October 16th. I can absolutely say this one …
DSEmixer: We’re Just About Out … Of Tickets February 10, 2012 by Dave Haynes There was a moment, around noon today, when I thought The Preset Group’s DSE Mixer tickets were all going to be gone in 2-3 hours. But the initial rush calmed down and registrations ticked along at a more leisurely pace. As of time-to-shut-down-and-go-for-a-nice-walk time here at the live bait shop/office, there are 14 slots left. …
The Great Interactive Debate At DSE Set For March 8 February 9, 2012 by Dave Haynes Shamefully, I was very late in getting my presentation in for the upcoming Digital Signage Expo show. If this was high school, I was getting a detention. But it’s in now, and we’re good to go for: S22 – INTERACTIVE SHOOT-OUT: DIGITAL CONVERGENCE FACT VS. FICTION Thursday, March 8, 2012 – 9:00am – 10:00am Session Link …
Communications Are Critical When SaaS Loses The Second S February 9, 2012 by Dave Haynes Much of the software side of this business runs on a SaaS (Software as a Service) basis, meaning it is the job of those companies to fully support the servers, power, security, data pipe and other elements that allow them to share computing across multiple customers and thousands of client players/accounts. I don’t recall hearing …
DPAA Drafts RFP Guidelines For Buy-Sell Process in Digital OOH February 8, 2012 by Dave Haynes One of the real consistencies in the digital advertising business is that there is very little in the way of consistency. The people who control media dollars go crazy because the pitches for media avails that would seem similar come in reading wildly different. The people making the pitches go crazy because they’re not really …
Details: Preset’s DSE Mixer Registration Is Tomorrow February 8, 2012 by Dave Haynes So … tomorrow is registration day for the 2012 version of the The Preset Group DSE Mixer, featuring the Bridgestone Halftime Show with Madonna and the Geico pig that screams “Wee Wee WEE!!!” Here’s the deal. There are 300 spots, a percentage of those already allocated to sponsor invitees and to Pat Hellberg’s private security team and …
Planar Debuts New 1:1 Ratio “LCD Tiles” February 8, 2012 by Dave Haynes The marketing and packaging of a product can be a lot of the battle in trying to look different in a crowded marketplace, and I can only tip my hat to the folks at Planar who have been doing a good job of positioning their reasonably common gear in unique ways. Stacking flat panels in …
Zoom In, And Again, And Again, And Again, And … February 8, 2012 by Dave Haynes [youtube id=”4S1ER6Ya53A” width=”600″ height=”350″] This is pretty darn cool – an infinitely zooming interactive touch application developed by Toronto-based Content Interface. You pinch an image and zoom in to realize the pixels that define that image are actually images themselves, and when you zoom in more, the effect repeats. Endlessly. Every straight teenaged boy on …
We’ve Turned Six February 7, 2012 by Dave Haynes Just realized we skipped right on by birthday number 6. Sixteen:Nine started in early February 2006, mere days after Canada got electricity. So far, 2,469 posts – several that made sense. Thanks for reading and the notes I get here and there. Especially the ones not from lawyers. Details on Preset mixer registration tomorrow.
