Traveling … October 14, 2024 by Super User Minimal posts, if any, next two days. At Newark and on my way to Pittsburgh for a tour, demos, chat and perhaps an adult beverage or two. Then Newark again tomorrow for different interviews and more of same. Normal stuff resumes Wednesday.
Decommissioned Billboard Vinyls Being Repurposed As Roof Tarps For Hurricane-Damaged Homes October 11, 2024 by Super User This is not digital signage, but involves a nice program that works with a lot of outdoor media companies that increasingly use digital displays for posters and billboards … If a big billboard on a highway or the side of a building is analog, it is probably vinyl – and when the ad campaigns are …
Vertical Impression Creates Tongue-In-Cheek Love Letter Mix Tape For DOOH Industry October 10, 2024 by Super User Tip of the hat to a Canadian company that figured out a unique way to get some attention ahead of next week’s DOOH-focused DPAA Global Summit in New York – a “mix tape” playlist of AI-created original songs Vertical Impression describes as a 10-track love letter to the OOH ad industry The tongue-in-cheek effort – …
LG Starts Marketing EV Charging Stations With Integrated, Multi-Purpose Touch Screens October 10, 2024 by Super User LG’s energy solutions business is huge, particularly with respect to EV batteries, so it is logical that the company is pushing deeper into EV charging solutions with a new fast charging station that bakes in a touchscreen display. LG Business Solutions USA has announced it has started taking orders for its first Level 3 DC …
Industry Vets Nista, Arnett Launch MOTV Experiential Creative Agency October 9, 2024 by Super User A couple of well-known industry guys have teamed up to launch an experiential design agency focused on generative AI app development, generative art, and creative services that leverage data to drive immersive experiences. MOTV reflects a partnership by LA-based creative and coding vet Jim Nista and Toronto’s Michael Arnett, who has a long history of …
Fingers Crossed For Industry People And Companies In Tampa, As Monster Hurricane Approaches October 8, 2024 by Super User There are numerous digital signage people and companies based in the Tampa, Florida area, which will within the next 48 hours get slammed by Hurricane Milton. The storm developed out of pretty much nothing off the Mexican coast and is now heading east to Florida’s west coast, with the “spaghetti” tracking models all pretty much …
The Biggest Indoor DOOH Billboard In Europe Derailed At London Station, Just A Year After Lighting Up October 8, 2024 by Super User Europe’s largest indoor digital billboard has been switched off less than a year after being installed, but not for technical or energy conservation reasons. The government-owned company that manages the UK’s train network and stations has ordered the big ad display shut off because of larger problems, like overcrowding, at London’s Euston Station. Network Rail …
Valuable Reading: QSR Magazine’s Annual Drive-Thru Report Is Out October 7, 2024 by Super User If you sell into the QSR sector – whether that’s hardware or software – this is valuable (and free) reading: the annual QSR Drive-Thru report produced by QSR magazine, which focuses on guess what. The report is based on site visits at the biggest US chains to generate metrics on such things as speed of …
ARHT Media Files For Bankruptcy; Hologram-ish Display Solution Doesn’t Realize Needed Scale October 4, 2024 by Super User A Toronto company marketing its take on those shower stall-like transparent LCD displays has filed for bankruptcy and ceased operations at a main and satellite offices, laying off staff and contractors ARHT Media is/was among a handful of startups selling a solution that is mostly about enabling remote appearances by capturing people in front of …
How Do You Market An Important But Profoundly Dull CMS Feature? Make A Disco Song About It. October 3, 2024 by Super User Quite regularly now I get emails from companies with press releases about how their software platform has adopted some security protocol or completed some certification process. While that stuff is VERY important, it doesn’t make for the most compelling posts. And it is also pretty hard for the company to market effectively. Which brings me …
