Adspace Gets Access 360’s Mallvision, And With It, Vertical Dominance August 7, 2012 by Dave Haynes When you are #2 you can either try harder, or try something else. Access 360 has gone the “something else” route, making the word official that it is getting out of the shopping mall media business and focusing on its other vertical: sports venues. The assets and presumably the contracts for its Mallvision program have …
MediaTile’s Assets Picked Up By Toronto’s Corum Digital Corp August 6, 2012 by Dave Haynes Toronto-based Corum Digital Corporation has bought the assets of Scotts Valley, California-based MediaTile, the second company picked up by Corum in the past year or so. The deal doesn’t come with any announced numbers, but MediaTile was thought to have been struggling fairly mightily for the last couple of years, so this was probably – …
Interactive: Screenreach Launches Dance With Cheryl Cole Mobile App August 6, 2012 by Dave Haynes The guys at Screenreach have launched a program that lets shoppers at a UK mall spark up their smartphones and emulate the dance moves of Brit pop star Cheryl Cole. The movement-based dance game requires people – presumably 16 year old girls are the audience here – to download a Screach mobile app and then …
Content: Rise’s Interactive Profiler Gadget Used For College Hall Of Fame August 6, 2012 by Dave Haynes Halls of fame and donor walls are recognition efforts that are really well-suited to interactive digital screens, simply because a plaque or photo can only tell relate the bare essentials about the people people being celebrated. RiseVision has a post up on its blog pointing out how a small college in Oregon, southwest of Portland, …
Singapore MediaCo Using Digital TV To Drive Digital OOH Bus Stop Network August 3, 2012 by Dave Haynes A Singapore media company is using what seems to be a pretty unique way to get content running Digital OOH screens at bus stops there. MediaCorp, described as Singapore’s leading media company, is using data channels in the country’s DVB-T digital television broadcasting system to deliver content. Instead of cellular broadband or hard-wired copper, the …
Ardinger Leaves Nanonation; Joins University Tech Transfer Arm August 1, 2012 by Dave Haynes Brian Ardinger has left Nanonation, and this was his first day on the job as an advisor at a tech business accelerator. “I’m starting a new gig as the new “Entrepreneur in Residence” at NUtech Ventures,” Brian told me in an email. “NUtech is the technology transfer arm of University of Nebraska. They’re trying to make …
Aerva Twitter Tool Makes Tweet Stream Safer For Digital Signage Networks August 1, 2012 by Dave Haynes Aerva was one of the first digital signage software companies to jump on the Twitter visualization thing, and the company has announced a new product called AerTweet that significantly juices up the offer. “Aerva also created our Twitter widget almost five years ago now—in the early days of Twitter,” founder and CEO Sanjay Manandhar related via …
Add The iStick To The Sub-$100 PC List August 1, 2012 by Dave Haynes A Silicon Valley-based firm called PQ Labs has a new micro PC called the iStick that is about the size of a breakfast snack bar, and costs about what you’d pay for a snack bar at Whole Foods – $69. Apple’s lawyers will no doubt be noodling whether to bother sending PQ a “To Whom …
Wifarer’s Indoor Positioning Goes Live In BC Museum August 1, 2012 by Dave Haynes Victoria, BC-based Wifarer has some nice technology that enables indoor positioning using the WiFi already installed in a venue, and is starting to get some traction. The company has exhibited at some Digital Signage Expo events and I’ve always liked the approach. The company did a pilot with the Royal British Columbia Museum and that …
Projects: Staff Communications At Leo Burnett Chicago August 1, 2012 by Dave Haynes The Chicago-based HQ of revered ad agency Leo Burnett covers 16 floors on West Wacker Drive, a big footprint that presents a bit of a problem when it comes to effectively getting internal communications out to staff. “There was no real centralized way to get the information out there,” says Jenny Hackett, Associate Director of …
