Mixer Sponsor Profiles: Capital Networks February 15, 2013 by Super User I got into the digital signage space coming on 14 years ago, and the first software company I dealt with was Capital Networks. We bought dozens of their servers and software and put them in racks in office tower closets and machine rooms to drive a signal over coax to screens in elevators. Capital wasn’t …
DPAA Sets Date, Venue For 2013 Digital Media Summit February 14, 2013 by Super User The Digital Place-based Advertising Association has set Oct. 22 as the date for what will be the 6th annual Digital Media Summit. The day-long event at the New York Hilton will, says the DPAA, examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading …
Behold, The 60-Foot SI Swimsuit Supermodel February 14, 2013 by Super User The marketers for Sports Illustrated made going to sleep just that harder for mobs of 17-year-old boys in Las Vegas after they used projection mapping to blast 60-foot tall (my guess) images of this year’s lean and bouncy swimsuit issue models on the facade of the Caesar’s Palace resort last night. SI worked with projection …
Dot2Dot Adds Segmentation Targeting To Ad Manager February 14, 2013 by Super User Dot2Dot Communications, the Toronto company that is the team known for a few years as Scala Canada, is back at its roots of ad inventory management and scheduling, and has announced a demographic targeting module that leverages consumer insights from another Toronto company, DM Squared. The integrated tool, exclusive to Dot2Dot’s Ad Manager software, …
Navori Gets On The Android Train With Sub-$50 Player February 14, 2013 by Super User Swiss-based digital signage software firm NAVORI has ported its platform – which has run for years on Windows – to also run on the Google Android operating system. “We have been developing our QL Android player engine way before the Android OS™ proved to emerge from the initial smartphone platform it was intended for to …
Mixer Sponsor Profiles: NEC Display Solutions February 14, 2013 by Super User Next up in our profiles of Preset Group DSE 2013 Mixer Sponsors is NEC Display Solutions, the professional display and projection system giant from Japan, via suburban Chicago. President and CEO Pierre Richer was kind enough to A – throw some money at me to help with 2013 mixer costs, and B – field my five …
Interactive Merchandising Part of Future Retail Panel At DSE2013 February 13, 2013 by Super User The keynote breakfast panel on the second day of Digital Signage Expo 2013 is all about future tech and one of the guys who’ll be there talking about his company’s cool pots and pans is Jared Schiffman, co-founder and CEO of NYC-based PERCH Interactive. Speaking with Curt Bailey (Sundberg-Ferar), Tim Huckaby (InterKnowlogy), and Christine Outram …
Mixer Sponsor Profiles: Multiband USA February 12, 2013 by Super User The Preset Mixer is now just two weeks out and it is time to start profiles of the great companies that kindly chipped in financial support to pull off an event for some 300 people. First up is Multiband, which in very broad strokes does digital signage deployments. I asked Matt Weldon, the National Sales Director of …
Retail Business Intelligence Engine Tracks Shopper Trends By Smartphone IDs February 12, 2013 by Super User The ability to understand what consumers are doing in retail environments has been the domain these past few years of video-driven analytics that use overhead cameras to generate heat-maps of where shoppers go and where they don’t. Companies like Intel, via its video analytics technology, can also generate data on things like gender, dwell time …
Guzzle Energy Drink, Make It To Lightning Round February 11, 2013 by Super User So Day 2 of 2, at 4 PM, is not my idea of the feature speaking slot at a trade show, but hopefully a pile of people will grab a coffee or one of those crazily-overpriced cans of caffeine and make their way to the DSE session my Preset Group partner Pat Hellberg is running …
