DPAA Adds Elevate, Gloss and enVu April 1, 2013 by Super User The Digital Place-based Advertising Association (DPAA) has added three more members to its roster – elevate DIGITAL, enVu and Gloss Media. elevate DIGITAL does interactive displays. enVu does the interactive projections on the floor thing in US malls. Gloss Media does nicer hair and nail salons, though the release <commence eye-rolling> says it “offers both …
Projects: Virtual Train Windows In Madrid Bar March 29, 2013 by Super User This is brilliant. Jeff Wismer of Cineplex Digital tweeted about a coffee shop/bar in Madrid, Spain that has taken on the look of a passenger rail cabin, all the way down to a set of digital cabin windows that show a virtual landscape rolling by. The Passenger bar was put together by art designer Parolio, …
Projects: 170 Sq. Ft. Of Sign At DC Convention Hall March 28, 2013 by Super User NanoLumens now has a very large, very prominent showpiece install in the US Capitol it send potential clients over to see. The Atlanta-based company is making noise about a new 7.5 foot high by 23 foot wide LED panel above one of the main hall entryways at the Walter E. Washington Convention Center in Washington …
ComQi Tweaks Executive Team; Titles March 28, 2013 by Super User There have been all kinds of stories drifting around lately about a big shakeup involving ComQi, but the actual story isn’t all that seismic. Ajay Chowdhury is shifting from CEO to Executive Chairman of the company (still a full-time gig), while COO/CFO Ifti Ifhar (pictured on right) becomes CEO. Stu Armstrong gets a new handle as …
Pattison Lights Up New LRT Platform Network In Edmonton March 27, 2013 by Super User Love the voiceover from the talent who apparently just came from a monster truck/demolition derby ad voiceover session ;-] Anyway, Pattison Outdoor Advertising has launched LRT-TV in oil and gas-rich boomtown Edmonton, Alberta (fascinating tidbit: I was born there in the late 1700s). The Digital OOH network is running at 10 light rail transit platforms …
Job Posts You Never Used To See March 27, 2013 by Super User A LinkedIn request pulled me into that site just now, and I caught on a sidebar a couple of intriguing jobs posts for gigs with big Canadian retailers. It’s only been really recently – and I mean really recently – that I have ever noticed jobs that specifically talked about managing in-store digital. This one …
Projects: Cleveland Museum Of Art’s Terrific Interactive Wall March 27, 2013 by Super User The Cleveland Museum of Art’s $100 million renovation included a new set of interactive video walls that make really good use of touch, archives and dynamic screen layouts. The museum’s Gallery One has a 40-foot wide multi-touch screen made up of a pair of 15-units wide by 5-units tall Christie MicroTiles, fitted with the Christie …
Outcast Goes With BroadSign As Software Solution March 26, 2013 by Super User BroadSign seems to be well on the way from clawing itself back from the Chapter 11 brink a year ago, releasing a very nice Android solution at DSE and announcing a very large account win today involving Outcast Media, which does advertising and programming on gas pumps and fitness center screens. The combined network involves …
Research: CBS Europe Study Suggests OOH Best Trigger For Interactive March 26, 2013 by Super User [highlight color=”eg. yellow, black”]Me: Beats me why there is a gap here … something in the video embed code[/highlight] CBS Outdoor International has released results of pan-European research that suggests outdoor advertising is a more effective trigger for interactive than other forms of mainstream media. The research asserts that consumers are more likely to buy something …
Visix Debuts Entry-Level Flanker Brand March 26, 2013 by Super User Visix has joined the list of digital signage software companies that have developed something of a “flanker” brand – a lower cost option for prospective customers who don’t have the budget or need for the full meal deal product. Called APPOINT, the product is aimed at categories like K-12 schools, small businesses, local franchises and clinics, …
