Transit Screen Arrives, But Is It A Few Years Too Late? May 31, 2013 by Super User A small company in Washington, DC is trying to expand the footprint for a digital sign application that displays everything a commuter in that market might want to know about getting around. It appears to look and work great, but it’s hard to wonder why people wouldn’t just tap this information on their smartphone. Digital …
Projects: Clorox Promotion Pushes Consumer Photos To LED Board May 29, 2013 by Super User Clorox recently promoted its new Smart Tube Technology which, I guess, cleans stuff, using a mobile to big-ass digital billboard in Toronto’s big Yonge and Dundas Square are, which is kinda sorta like Times Square. Put together by Titan Outdoor and using Capital Networks’ Audience software – which already drives a pile of the screens …
UK’s BigTweet Online And On Digital Screens Termed Big Success May 28, 2013 by Super User The organizers of a media campaign that used social media and digital screens to drive awareness and activity in the UK for International Missing Children’s Day have released some impressive metrics for the #BigTweet this past weekend. The effort saw celebrities including Simon Cowell, Stephen Fry, and Lord Sugar (Amscreen) joining the search for missing …
Oz-based oOh! Media Cuts Digital OOH Network Over To BroadSign May 28, 2013 by Super User The Edwardsville Intelligencer is reporting, and I am not making this up, that BroadSign has bagged a nice software deal with the largest digital OOH media company in Australia. oOh! Media, which has some 850 screens in retail, airports, pubs and bars and universities across Australia and New Zealand, has cut over content management toBroadSign’s …
Projects: Giant MicroTiles Wall Launches Kazakh Rail Line May 28, 2013 by Super User The details are a little fuzzy on what this was for, but the execution is pretty impressive. This is an abstract cluster of some 100 Christie MicroTiles used for a presentation launching (I think) a rail line in Kazakhstan. The presentation located factories in different parts of that country, and an iPad was used to …
Impressions Of Digital Signage In Big City South Africa May 26, 2013 by Super User Back home in Canada after more than three weeks working with a large client in South Africa. I’d never been, but will definitely go back. Reason 1: Terrific people. Reason 2: Amazing sights and experiences, within minutes of a mega-city like Johannesburg. Reason 3: Unrest and uncertainty has beat the crap out of the currency, …
Android For Digital Signage: A Closer Look At TargetR May 22, 2013 by Super User The latest in our running series of closer looks at Android-driven digital signage solution providers is UK-based TargetR. Some 30 companies have introduced products based on the open-source Android operating system that is very widely used for smart devices like handsets and tablets, all of them using CPUs based on ARM reference designs. Most smartphones …
DSA Names New President, Exec Officers May 22, 2013 by Super User The Digital Screenmedia Association (DSA) has elected a new president, officers and representatives for its digital signage, mobile and self-service kiosks councils, with the body now being led by Bill Lynch. Can’t say I know him, but he Lynch is the vice president for mobile and self-service transaction company Reevex, which I also know diddly about other than …
Xaxis Adds Digital OOH To Its Programmatic Buying May 22, 2013 by Super User The programmatic ad buying space appears to be heating up. First, there was Vistar Media, which Sixteen:Nine profiled recently. Now there is word, via Digiday, of another firm spraying this ad territory. Xaxis says it has inventory across more than 100,000 digital out-of-home screens available through its audience buying platform. That’s a lot or a …
Details Set On DSF’s Toronto Mixer In June May 22, 2013 by Super User The Digital Signage Federation has filled in the blanks on plans to hold a mixer in Toronto in about a month. Held at the King Street West bar where we used to do mixers (but I got too stinkin’ busy to organize), the event is meant for networking. There will be drinks and appetizers and …
