Digital Signage Investor Conference Impressions October 25, 2013 by Super User Back at HQ, sipping coffee, after returning from New York via Buffalo from the DPAA conference and then two days at the DailyDOOH Digital Signage Investor Conference. I had not gone to this event in a few years, as it was started and run for many years by a company that did conferences for a …
No More Tears For Digital Signage? October 24, 2013 by Super User Bryan Mongeau of BroadSign sent me a note the other day about a new graphics capability announced by Nvidia, suggesting it represented a big opportunity and technology shift for the digital signage sector. The announcement had to do with something called NVIDIA G-Sync – a graphics card enhancement that changes the way display monitors handle the …
DPAA Conference Impressions October 24, 2013 by Super User I’m in NYC and on the go, with pretty much zippo time to write. But here goes … This was the 3rd or 4th time I have been to the DPAA conference. Good venue. Well-run. Very well attended. Lotsa vendors spending a good chunk of change for a one-day conference break area booth – particularly …
iSign’s Ad Rights Deal On Mac’s Digital OOH Network Falls Through, For Now October 17, 2013 by Super User A reader alerted me to an update on the very curious case of a Montreal company with little to no digital OOH advertising experience taking on a burdensome contract for the ad rights in a Canadian c-store chain. The news release about the deal between iSIGN and iTrix Media said at the time: The contract …
RMG Gets Into Office Media Space Via Regus Deal October 16, 2013 by Super User The office tower elevators and office tower lobbies are pretty much “owned” in a digital OOH context by Captivate and the Wall Street Journal Office Network, so a media company wanting to get at that premium business audience needs to get a little creative. That would explain the deal just announced that sees RMG Networks …
MonkeyLectric Puts Very Different Spin On Digital Signage October 13, 2013 by Super User These things are a very different twist on digital signage and I’ve loved them since I first saw a prototype a couple of years back at Infocomm in Orlando. Now the little SF Bay start-up MonkeyLectric is coming off a successful Kickstarter round and going into full production with a pro version. MonkeyLectric puts an …
Research: Digital Transformation Seen As Critical By 4 in 5 Execs October 11, 2013 by Super User If you need a little boost heading into the weekend (a long weekend for Canadians, who do Thanksgiving in October), worth a read is a new report on Digital Transformation by MIT’s Sloan School of Management, and Capgemini Consulting. The research suggests that for 78% of respondents, achieving digital transformation will become critical to their …
Projects: Dubai Mega-Mall Adds Mega Video Wall October 11, 2013 by Super User Dubai’s Mall of the Emirates is one of the biggest shopping centers on the planet, so it makes a degree of sense that its digital efforts on the 2.4 million sq. ft. property were also going to be big. This is the mall with the indoor ski resort, and also now with a gigantic 9 …
Companies Using Video Scribing To Market Their Digital Signage Products October 10, 2013 by Super User Video scribing is a nice, relatively inexpensive way to get product information and concepts across in a visually interesting, but familiar, way. It’s essentially whiteboard drawings captured and sped up, and given a background narrative audio track. A few companies in this sector are using them to market their products, most recently the software company …
If A News Spot Runs In A Mall, Does Anyone Watch It? October 10, 2013 by Super User Are tight, graphically intense micro news spots and features built for mobile just the content ticket for people who are out in malls shopping? Not sure, at all, but credit to Adspace Digital Mall Network for going off the heavily worn and dubious playbook by trying something new with information feeds. The company, which has …
