Hivestack Brand Retired As Adtech Firm’s Capabilities Formally Rolled Into Perion’s Next-Gen Offer February 27, 2025 by Super User It has been a year and change since the Israeli adtech firm Perion acquired Montreal’s Hivestack in a cash deal reportedly worth $100M, and as happens, the buyer is now ready to fully assimilate the acquired entity – with the Hivestack brand going away and becoming part of a next-gen offer called Perion One. From …
CMS Companies Using AI To Optimize, Not Innovate … Arguably At Their Peril February 27, 2025 by Super User Content partners invidis have an interesting post up this morning – translated from German – that reflects how digital signage CMS and solutions companies are applying AI to their businesses. In short, companies are mostly using it to optimize what they already do and offer, as opposed to innovating. The company’s most recent quarterly Digital …
The Futuresource ISE Recap Is Out; Free And Worth The Download, But Here’s The LED Stuff … February 26, 2025 by Super User UK-based research and analysis firm Futuresource Consulting had 16 people on the ground at ISE in Barcelona earlier this month, and the team has once again generated a post-show report that digs quite deep into what was on the floor, sorted by categories and including stuff you might not care that much about, like audio. …
Aussie Online Beauty Retailer Adds First Physical Store With 100+ Screens In Small Footprint Space February 26, 2025 by Super User The Australian retailer Adore Beauty, which sells guess what, is another story about a company that starts online and eventually decides to add physical locations, and in this case, purpose-built stores dominated by screens.Adore Beauty recently opened its first physical store in suburban Melbourne, using an omni-channel management software platform that does online, mobile and …
UK Retail Research Suggest C-Stores Have Far Higher Retail Media Impacts Than Larger Supermarkets February 25, 2025 by Super User New research commissioned by UK-based c-store retailer Co-op suggests those smaller footprint environments deliver significantly higher impacts for brands than ads run in larger supermarkets. The study, done for the Co-op Media Network (CMN) in partnership with Lumen Research, found ads placed in smaller convenience stores (around 2,000 sq. ft.) generated twice the visibility, triple …
Smart Navigation Firm PAM Wins Coveted Slot In Influential US Sports Tech Incubator Program February 25, 2025 by Super User The Aussie wayfinding firm PAM has pitched its way into what could be a very lucrative six-month tech incubator program run by media and sports giant Comcast NBCUniversal SportsTech. The R&D program “identifies and cultivates emerging companies from around the world to drive their growth and shape the sports industry, while creating a space for …
Amazon Opens Screen-Filled Bricks And Mortar “Parapharmacy” Store In Milan February 25, 2025 by Super User Online shopping and fulfillment giant Amazon has opened its first bricks and mortar store in Italy – a health and beauty store in Milan’s city centre filled with screens. The Amazon Parafarmacia Beauty store opened Feb. 12th, featuring a “curated” selection of beauty and personal care products from brands including Eucerin, La Roche-Posay, Vichy, Avène, …
Attention Up And Positive Impacts Clear For Poster Marketing Around And In Groceries: German OOH Research February 25, 2025 by Super User As spotted in invidis … Research by the German Outdoor Advertising Association (FAW) suggests digital screens used around and in supermarkets has just about doubled in recent years, and that overall, attention to posters at the points of shopping decisions and sales are now very high. FAW is short for a very long, involved German …
Film Production Shop Technicolor, PRN’s Old Owner, In Deep Peril Of Shutting Doors February 24, 2025 by Super User The big media production services company that at one point was active in digital signage and early-days retail media via PRN appears to be in financial hole so deep that it may not be able to escape. The French firm Technicolor Group has in recent days been alerting customers and employees that it is in …
UK AV/IT Integrator SmartComm Enters Insolvency Process February 24, 2025 by Super User The British online publication Inavate is reporting this morning that UK systems integrator SmartComm has gone into administration, and paperwork has been filed to wind up the company. In the UK, when a company goes into administration, it has entered a legal process that involves a licensed insolvency practitioner, and the outcome can be things …
