Pattison Extends SmartAd Platform To Canada’s Outdoor LED Boards July 22, 2014 by Super User Pattison Outdoor Advertising, the biggest national OOH and Digital OOH company up here in the cradle of curling and poutine, has extended a “smart ad” system used until now on inside inventory to the big LED boards along Canada’s three paved roads. With the Adobe Flash-driven smartAD advertising engine, Pattison’s advertisers “have the ability to quickly …
DSrupted Promises Full Day Look At Digital Signage And Disruptive Technology July 21, 2014 by Super User We’re now less than two months out from DSrupted, the first conference to focus just on the rapidly evolving and emerging technologies that are disrupting the digital signage business. On Sept. 17th in downtown Toronto, a full day has been set aside to much more closely examine the opportunities and implications of technologies such as …
Pattison Running Urban Love Letters On Digital Boards & Screens July 16, 2014 by Super User Pattison Outdoor is working with Spacing Magazine on a program running on digital billboards for the next four weeks that show what amounts to Tweeted love letters to select Canadian cities. Says a release: For the next 4 weeks selected urban love letters in the form of tweets from people across Canada will be shared on …
BroadSign’s Lead Investor Takes Over As CEO And Chairman July 15, 2014 by Super User Burr Smith has for several years – pre and post a period in Chapter 11 – been the primary investor in the Montreal-based software firm BroadSign, and he is now fully in charge not only of the budget but overall operations, having been named the company’s new Chairman and CEO. Brian Dusho is now the …
Ingram Micro Acquires Rollouts July 11, 2014 by Super User Completely, totally missed this, but for the record … On June 30th Ingram Micro announced it had acquired with Rollouts, the Minneapolis-area IT services company that among many things has done a lot of digital signage deployments around the United States and Canada. Rollouts’ unique and national technicians network, experienced project management team and extensive …
DSE One Sets NYC Agenda July 11, 2014 by Super User The agenda details are available now for the DSE ONE conference Oct. 21 in New York. It’s a new full-day education and networking event “designed specifically for middle and upper management decision-makers whose organizations are interested in exploring new ways to communicate more effectively with their customers and employees through existing or planned digital signage, interactive …
France’s Quividi Opens North America HQ In Sunnyvale July 10, 2014 by Super User I was just talking with someone today about the struggles Asian and European companies can have trying to market in North America without actually having an office or people there. With Intel out of the game, Quividi is without question the big boy in the video analytics-audience measurement part of digital signage. They are based in …
The Digital Signage Will Be In Here July 9, 2014 by Super User As a consultant who helps end-users figure out what they want to do, and what to use, I start my days with the same sorrow-filled declaration: “If only I had more software options …” OK, maybe not. I keep a database of digital signage CMS platforms and by my count, there are at least 150 …
Guest Post: Digital Signage Plays Prominent Role In Broader Marketing Ecosystem July 9, 2014 by Michael Arnett Guest Post: Michael Arnett, Aurora Dynamic As impressive and flexible as digital signage is, all things considered it’s a significant piece of a much larger, cohesive communications puzzle. Strategic efforts should always be mindful of the other digital mediums in play for established brands, most notably online and mobile. Catering to connected viewers …
Update On Avida Fire: All OK, Disaster Plan Running July 2, 2014 by Super User I sent a note to Avida’s David Reale after hearing that his company’s Toronto offices burned to the ground earlier in the day. “No one was hurt,” says the CEO. “All our systems are fine and completely intact. Terrible loss of premises, for sure.” The company has pushed out a news release this evening letting …
