Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See April 29, 2015 by Super User Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. In other words, …
New DOOHgood Video For Nepal April 28, 2015 by Super User Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network.
DSE’s Operator Launches 2nd Vertical Market Event, Based On Corporate Communications April 27, 2015 by Super User The company behind Digital Signage Expo has announced another event that looks like a bit of a hedge against the mother ship’s future. The EduCOMM Expo in Atlanta will focus on the implementation, oversight, and management of internal digital campus communication projects in the higher education vertical. It will run at the same time and place …
Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon April 24, 2015 by Super User If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, …
Paul Price Out At Creative Realities April 21, 2015 by Super User The blended entity that is Creative Realities and Wireless Ronin has filed its 2014 revenues and announced the departure of longtime CRI CEO Paul Price. “We thank Mr. Price for his service, wish him well in his new endeavors and have full confidence in the senior team at the company for a seamless transition,” says Alec …
New York Subway Screens Get Nielsen-Rated April 20, 2015 by Super User New York’s MTA subway system is now big enough to merit measurement on Nielsen’s quarterly Place-Based Video Report, with 140 screens in 29 stations in view of some 1.4 million daily riders. The On The Go Travel Station network started getting rated as of Q4 2014, with the idea of establishing audience numbers to sell …
Capital Networks Turns 24 April 17, 2015 by Super User Digital signage is still quite a young industry, but some of its people have been around a very long time. Toronto-based Capital Networks is celebrating 24 years in business as of today, the same day my daughter Claire has turned 25, which is also mind-wobbling. Anyway, congratulations to Bill Trainor, Jim Vair, Morgan Henderson, Jonathan …
Guest Post: Mickey D’s Trials Interactive Order Screens April 14, 2015 by Benjamin Schmitt Guest Post: Steve Schildwachter, rVue Recently, the rVue gang took a field trip to Downers Grove, Illinois, one of the test locations for Create Your Taste, a new initiative from our good client McDonald’s. This is an experience very different from any other McDonald’s. It’s fast food with much more emphasis on the latter — …
BroadSign Launches SIGNificance PSA Program April 14, 2015 by Super User Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time to make it happen. Called BroadSign SIGNificance, the effort results in content that’s designed specifically for Digital OOH media to easily be accessed by networks running BroadSign software and integrated into their campaign schedules. …
Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising April 13, 2015 by Super User It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & …
