InfoComm Profiles: Why Do You Go Or Why Do You Show? May 26, 2015 by Super User I had maybe 20 or so companies take up my offer for free blog love and promotion ahead of DSE in March, the companies answering a set of questions about what attendees should expect to see at their booth. I’m stumped as to why more people wouldn’t take that up, but … Last week I was …
RDM Moves Into New Digs May 22, 2015 by Super User Here’s the new world HQ for Real Digital Media in Sarasota, Florida. Ken Goldberg sent along pix of the building part of the company moved into this week. The company also has developers in nearby St. Petersburg and more technical people over towards Orlando. Ken says the color is key lime pie – which makes sense …
Third Of Print Firms Globally Plan Digital Signage Solutions Within Year: Survey May 22, 2015 by Super User Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too different for them. I’ve disagreed, and I’ve not only seen digital signage guys like Tom McGowan go work for printing companies (ColorEdge) but also done advisory work myself for a big …
German Digital OOH Campaign Aims At Women; Tells Men To Move On May 21, 2015 by Super User The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. It’s a digital poster campaign for a …
Digital Signage Biggest Growth Driver For Internet Of Things Business: Report May 20, 2015 by Super User The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff …
Docs: Mark Boidman’s Digital OOH Industry Analysis May 19, 2015 by Super User M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in San Diego. It’s a really solid, DEEP dive into the advertising side of this business and a nice big bucket of cold water for anyone hot and bothered about ALL the …
Pattison Onestop Rolls Out New Big Screen To Mobile Service May 19, 2015 by Super User The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. With Engage, says the company in a news release, marketers will be able to create more relevant and …
Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads May 18, 2015 by Super User A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. We’ve seen several companies come and go marketing products that use machine learning and cameras to look for, detect, count and roughly analyze faces that happen to look in the …
Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question May 16, 2015 by Super User When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. Here’s a great example of a company putting that in practice: There are screens now at London Heathrow Terminal 2 that tell arriving passengers, as they are standing …
Projects: Swedish Subway Ad Trick Finds Its Way To New York May 15, 2015 by Super User You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds of an approaching train. The US Lifetime TV network has borrowed on that idea for a set of posters promoting a biopic about Marilyn Monroe. This time the subway’s wind blast …
