Impressions From SEGD Xlab November 12, 2015 by Super User A few people have asked me directly or by email what I thought of Xlab this year, which made me realize I didn’t really write about the event that ran a week ago in New York. It was the fifth iteration of an event developed by the Society for Experiential Graphic Design, or the less involved …
Signage Solutions Company Puts Vertical Focus On Marijuana Shops November 11, 2015 by Super User When start-up digital signage software and solutions companies ask me for advice on how to go to market, I tend to STRONGLY encourage them to find a vertical market and make it their own. I don’t know the folks at EYECHRONIC.TV, but I have to admire how they’ve identified an emerging vertical and gone all-in …
Confirmed: CorpComm And EduComm Events Move To Chicago For Nov. 2016 November 11, 2015 by Super User Exponation has confirmed that its fledgling CorpComm Expo and EduComm Expo trade show/conferences will be in Chicago about this time a year from now, moving from Atlanta, where the first ones were staged a couple of months ago. They will be at the Navy Pier Nov. 15-16, 2016, which means if you are going, you are …
New Johns Hopkins Study Backs Up Value Of Adding Calorie Counts To Menus November 10, 2015 by Super User A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. It’s …
Heading To Dubai November 9, 2015 by Super User I’m speaking at a Customer Engagement Technology Conference in a couple of weeks in Dubai. It’s one of those places I’ve wanted to see, and also a place that I gather has a lot shaking in the digital signage sector. My talk is Nov. 25th at the event, which I don’t think has any ties to …
Screen Kinetics Joins Curiously Short List Of Digital Signage Creative Agencies November 9, 2015 by Super User People who know me a bit know that I tend to often talk about the mystifyingly short list of companies that specialize in creative, in an industry that goes on endlessly about content being king. There are genuinely only a handful of companies that are expressly producing creative for signage jobs. So it was industry to …
NEC Gets Into Indoor LED Display Game Via German Partner November 9, 2015 by Super User NEC had its annual showcase event last week in New York, a tw0-day micro-show that lets integrators and end-users have a focused look at its own latest pots and plans, as well as complementary products used by partners. I saw stuff I’m not allowed to write about yet, but Wow. And I saw stuff that …
Ad:Tech Lightning Tour November 9, 2015 by Super User I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you are not in the online ad business. It’s all about ad networks and programmatic advertising and things like predictive marketing, of which I know absolutely zip. I go because there is …
Uber Competitor Gett Using Digital OOH Screens To Optimize Messaging In NYC Campaign October 29, 2015 by Super User I wonder sometimes if there is more blah-blah going on about real-time, hyper-targeted Digital OOH campaigns than actual executions, but here’s an example of a brand pushing immediacy and relevance through the medium. Gett is an on-demand car service building up its user base and competing with Uber, Lift and taxi companies in New York …
Cineplex Adds Digital Hoarding To Shopping Malls October 27, 2015 by Super User Cineplex Digital Solutions has launched a new experiential Digital OOH product in Canadian shopping centres that it suggests is a better way to mask vacant storefronts in malls and other retail environments. Cineplex says its plug and play experiential video wall set-up, called Digital Hoarding, “turns a blank space into an engaging and interactive experience that …
