DSE 2016 Booth Field Guide: Screenfeed March 3, 2016 by Super User Screenfeed, Booth C5 Why do people going to DSE need to put your company on their Must See list of booths? Content depreciates in value 100x faster than your software, hardware, or network infrastructure from your audience’s perspective. Yes, those things will be important to evaluate at DSE this year – so please do. Just …
US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen March 2, 2016 by Super User A prominent US Senator – Al Franken of Minnesota (Democrat) – is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital …
DSE 2016 Booth Field Guide: Enplug March 2, 2016 by Super User Enplug, Booth 2837 Why do people going to DSE need to put your company on their Must See list of booths? Last year, we won First Place in the APEX Content Awards at DSE and it’s amazing to see how far we’ve come since then. This year, we’ll be showcasing our completely reimagined Web Dashboard, …
Digital Ad Signs On Taxis Is Old School, We Put Them On Lambos March 2, 2016 by Super User There are usually a handful of exhibitors showing up at DSE who leave me a little cross-eyed. This year, that may well be one called Captacar. It’s a media company that puts LED video ad screens on top of exotic sports cars, and drives said cars around New York City, building up viewer counts. …
DSE Suggests Scores Of Big Companies And Brands Coming To Show March 2, 2016 by Super User Digital Signage Expo gets used by a lot of companies as an efficient way to meet up with partner vendors, and one of the knocks in the past has been the limited number of qualified, high opportunity leads. As someone who was chained to a DSE booth in my dark, happily brief, sales past, I …
DSE 2016 Booth Field Guide: Sharp Electronics March 1, 2016 by Super User Sharp Electronics, Booth 1223 Here’s what Gary Bailer, Director of Product Management, says DSE visitors should expect from Sharp in a couple of weeks. Sharp Electronics kindly stepped up as one of the sponsors of this year’s Preset Group DSE Mixer. Why do people going to DSE need to put your company on their Must See list …
Time Running Out To Get Your Free DSE Booth Field Guides In March 1, 2016 by Super User A reminder that DSE exhibitors have about a week and change to get their information on DSE 2016 Booth Field Guides to me, if they want some free love on this site. So far, about a dozen companies have sent me stuff, and I know several others are prepping stuff. But frankly, I don’t get …
Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting February 29, 2016 by Super User Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. Clear Channel touts radar RADAR as something that gives marketers the same kinds of sophisticated audience segmentation, targeting and insights marketers already …
SEGD’s DesignX Event At DSE 2016 Exploring Smart Digital Experiences February 29, 2016 by Super User Society for Experiential Graphic Design (SEGD) is one of the sponsors this year of the annual Preset Group DSE Mixer, along with the graphics and signage firm CREO Industrial Arts. The organization is running its first designX event at the Digital Signage Expo, a full day of talk and dialogue focused on learning for creating and …
Interactive Chart: Digital Signage Market Value 2013-2019 February 27, 2016 by Super User I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies that produce expensive reports on pretty much any industry they can think of. The stuff is almost valueless, but still gets reproduced and quoted by online publications and by companies who …
