Ricoh Acquires Presentation Products to Expand North American AV and Digital Signage Footprint January 13, 2026 by John Berkovich Ricoh has acquired New York-based AV integrator Presentation Products Inc., continuing its push to build scale in workplace technology, collaboration systems, and digital signage across North America. The deal adds a mid-sized, enterprise-focused systems integrator to Ricoh’s growing portfolio of ProAV and workplace experience companies. Founded in 1994, Presentation Products has built a reputation in …
Insignia Backs Trooh Media to Scale DooH Campus Reach January 13, 2026 by John Berkovich Insignia Capital Group has made a strategic growth investment in Trooh Media, the digital-out-of-home platform that connects brands with Gen Z audiences across more than 1,000 U.S. college campuses. The deal is designed to accelerate Trooh’s next phase of expansion while preserving leadership continuity, with founder and CEO Martin Poitras remaining at the helm and …
Signamic Hopes Mini Billboards In B2B Windows Pull Customers Inside January 12, 2026 by Dave Haynes It is readily apparent, and backed by lotsa research, that consumers shape a lot of their spending decisions on what their peers say, and a small Toronto tech company hopes that dynamic works for a new service it calls Signamic. The simple description is a small-ish LED rectangle in street-level windows that tells passersby how …
Two High-Profile LED Platforms Go Live in Manhattan January 12, 2026 by Antonia Hamberger SNA Displays has completed two large-scale exterior LED installations in midtown Manhattan, adding new digital-out-of-home assets both within and just outside the Times Square district. At 711 Seventh Avenue, a new cascade-style LED network wraps the façade of the vocco Times Square Broadway hotel. Known as Squareview, the multi-screen installation is integrated into the L-shaped …
McDonald’s Leans Into Experiential OoH With Secret Menu Push January 12, 2026 by John Berkovich McDonald’s is expanding its use of experiential out-of-home advertising, using high-impact digital and physical executions to promote everything from its newly formalized “secret menu” to limited-time brand activations across Europe and the Middle East. In the UK and Ireland, McDonald’s recently made its long-rumored secret menu official, supported by a creative OoH campaign that included …
Viooh Adds Dolphin OoH Inventory Across Grocery, Retail, and Transit Venues in the US January 9, 2026 by John Berkovich Viooh has partnered with Dolphin OoH to expand access to premium digital-out-of-home (DooH) inventory across the United States, adding more than 5,000 digital screens to its supply-side platform. The partnership delivers more than 50 million monthly impressions across major U.S. cities, with Dolphin’s network spanning grocery stores, convenience stores, pharmacies, malls, transit locations, gyms, office …
Adquick’s 2025/26 Review: Adam Singer on Why Measurable, Performance-Driven DooH Is the Future of Out-of-Home January 9, 2026 by John Berkovich As out-of-home advertising continues to evolve toward greater accountability and precision, 2025 marked a pivotal year in how brands plan, buy, and measure DooH at scale. Adquick VP of Marketing Adam Singer reflects on a transformative year defined by platform growth, deeper performance measurement, and expanding global reach while looking ahead to how AI-driven planning …
NRF 2026: Idomoo and Poppulo Launch AI-Generated Video for Digital Signage January 9, 2026 by John Berkovich Idomoo and Poppulo have announced a joint solution that enables real-time, AI-driven personalized video on in-store digital signage, built on Amazon Web Services. The solution will debut at NRF 2026 in New York City, January 11-13, where it will be demonstrated in the AWS booth. The platform combines Idomoo’s Lucas AI Video Creator with Poppulo’s …
DIRECTV Advertising enables programmatic buying for DIRECTV Remote DooH network January 8, 2026 by John Berkovich DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …
DIRECTV Advertising enables programmatic buying for Remote DooH network January 8, 2026 by John Berkovich DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …
