NYC Startup Roadify Makes Subscription Mass Transit Data Available For Digital Signage Networks April 19, 2017 by Super User It appears the TransitScreen guys have some indirect competition – in the form of a NYC startup Roadify Transit – when it comes to providing local mass transport data to screen networks. Roadify aggregates transit data from more than 400 agencies, bike share programs, and car ride services in the U.S., Canada, Western Europe, and Australia …
DSE 2017 Sees 20% Spike In Overall Attendance From Recent Years April 14, 2017 by Super User Digital Signage Expo saw a nice bump in foot traffic at this year’s edition of the annual trades show – with more than 4,900 attendees. That was up from about 4,100 in 2016 – a number that had kinda flatlined in recent years. The show stresses in its press release the number of end-users was roughly …
Gas Station TV Picks Up Verifone’s Fuel Pump Screens In Joint Venture April 12, 2017 by Super User Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a 50:50 joint venture led by private equity guys. The combined business will operate under the GSTV brand and deliver 3.3 billion annual impressions through more than 18,000 locations in all 50 …
Taking Advertising In-House? Part 2 April 12, 2017 by Emily Carroll Guest Post: Brett Farley, NanoLumens Part 2: The Considerations of That In-House Network Selling the Media There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Some …
Taking Advertising In-House? Think Long And Hard First! April 11, 2017 by Emily Carroll Guest Post: Brett Farley, NanoLumens Part 1: Think About It First … We’ve seen a trend where I work with large real estate ownership and management groups are either initiating their own advertising sales teams and networks, or having outsourced that function unsuccessfully, reclaiming ownership of that function and taking it back “in house.” These companies …
DSE May Be Over But The Trade Show And Conference Season Is Anything But … April 6, 2017 by Super User Digital Signage Expo is over but trade show and conference season is anything but over. There are many events in the coming three months that touch or focus on digital signage, among them: InfoComm China – There’s a track on digital signage at the event next week in Beijing. I know because I am speaking …
TouchTunes, PlayNetwork Announce Merger Intentions April 5, 2017 by Super User The digital jukebox company TouchTunes and retail music and entertainment provider PlayNetwork have announced a definitive agreement to merge their businesses. “This agreement represents a major step forward in our global growth plan,” says Ross Honey, TouchTunes’ President and CEO. “PlayNetwork’s global reach, strong customer relationships, and approach to creating engaging music and media experiences are a perfect complement to TouchTunes, and will …
Reflect Adds AdLogic In-House Retail Ad Planning Platform April 4, 2017 by Super User One of the slightly curious things I learned last week at DSE was Reflect – which I totally think of as a retail-centric digital signage CMS – introducing an advertising platform. My first reaction was: “Huh?” Between Ayuda and BroadSign, and a handful of others out there, that turf is well-covered. Then there are the …
The Thing I Maybe Liked Best At Digital Signage Expo Was Not Digital Signage April 3, 2017 by Super User It’s slightly weird that the thing I perhaps liked the most on the DSE show floor last week wasn’t digital signage tech in any conventional sense, but what really caught my eye was the flip-disc display shown by the Brooklyn-based tech/agency shop Breakfast. It is decades-old technology that rapidly flips little plastic discs between black and white, …
Another Great DSE Mixer April 3, 2017 by Super User Two Canadians, of course, showed up for the annual Sixteen:Nine DSE Mixer 30 minutes before the drinks were officially starting to pour. And they were already lit up from cocktails at the NanoLumens open house. By the height of the mixer last Tuesday evening, I am guessing we had about 260-270 in there – which …
