Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets November 24, 2025 by John Berkovich The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come. The agreement ensures Cosm will continue producing and presenting select national NBA games across ABC/ESPN, NBC/Peacock, and Prime Video …
Manchester Screen Unveils UK’s Largest Hybrid Billboard November 24, 2025 by John Berkovich Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …
Clear Channel Extends MWAA Partnership, Plans Major Digital Upgrades at DC Airports November 21, 2025 by John Berkovich Clear Channel Outdoor has renewed its partnership with the Metropolitan Washington Airports Authority, securing a new 10-year deal to continue managing advertising at Washington Reagan National and Washington Dulles International as both airports accelerate their digital transformation. The contract, which begins March 1, 2026 and includes a five-year renewal option, follows a competitive process and …
PPL Center Debuts New Govision LED Package, Nearly Doubling Display Footprint November 21, 2025 by John Berkovich The PPL Center in Allentown, Pennsylvania, USA — home of the AHL’s Lehigh Valley Phantoms, the top minor-league affiliate of the National Hockey League’s Philadelphia Flyers — has completed a full LED upgrade anchored by a new Govision-built center-hung, giving fans a noticeably larger and sharper game-night experience. The new four-sided structure replaces the original …
Grocery TV Expands U.S. In-Store Network as Retail Media Demand Accelerates November 21, 2025 by John Berkovich Grocery TV continues to broaden its footprint across the United States, operating an in-store retail media network that now spans a wide range of supermarket chains. The Austin-based company – which positions its platform as a retail-media-specific CMS with optional programmatic connectivity – offers screens placed at high-visibility touchpoints within grocery environments, giving brands access …
Nowsignage Completes Global Digital Menu Rollout for Little Caesars November 21, 2025 by John Berkovich Nowsignage has wrapped a major global deployment for Little Caesars, rolling out cloud-managed digital menu boards across thousands of restaurants in around six months. The UK-based CMS provider replaced a manual, location-by-location workflow with a fully centralized system now running in 16 countries. The custom setup includes a menu board application built into the Nowsignage …
Netflix Opens First Permanent ‘Netflix House’ in Philadelphia, Expanding Its Immersive Retail Strategy November 20, 2025 by John Berkovich Netflix has officially opened its first permanent Netflix House in Philadelphia, USA, marking the company’s largest and most ambitious real-world fan attraction to date. The 100,000-square-foot (approximately 9,290-square-meter) venue, located at King of Prussia Mall, represents a major shift from Netflix’s earlier temporary pop-ups and signals a long-term strategy to bring its most popular shows …
MCO Uses Cartoon Astronaut to Inject Some Fun Into TSA Signage November 20, 2025 by John Berkovich Waiting in line at airport security is boring and stressful. Orlando International Airport is trying to make the experience a bit more enjoyable with the introduction of Annie the Astronaut — a fictional character who now appears across the Security Zone’s large LED board to guide and entertain passengers. In Annie’s Airport Journey at MCO’s …
Uniguest Rolls Out Google Cast Support on Samsung Hospitality TVs November 20, 2025 by John Berkovich Uniguest has added support for Google Cast on Samsung’s latest hospitality TV models, with deployments already underway across several hotel groups. The integration allows guests to stream content from their personal devices to Samsung’s HBU800, HU7000F and HU8000F TVs without the need for external hardware. The capability is delivered through Uniguest’s Hotel Hub platform and …
