Downtown LA’s Circa Digital Spectacular Goes Live January 21, 2026 by John Berkovich After months of industry anticipation and build-out, the Circa Digital Spectacular in downtown Los Angeles is now officially live – and it’s arrived as one of the city’s most prominent large-format digital platforms. Originally announced in late September 2025 on Sixteen:Nine, the Circa project was conceived as Downtown LA’s largest and most advanced digital display, …
Albertsons to Expand Retail Media Network 10x, Accelerating Scale for Advertisers January 21, 2026 by Antonia Hamberger Digital screens are set to multiply in Albertsons stores next year, as the grocery chain ramps up its in-store retail media network tenfold. Albertsons Media Collective is rolling out screens in 800 stores across its 2,200+ locations in 2026, up from an 80-store pilot launched last summer. Albertsons made the announcement at CES this month. …
ADI To Transform Preston City Centre With Digital Art Telephone Box Installation January 20, 2026 by John Berkovich Who says phone booths have outlived their usefulness? In Preston, England, nine of the city’s iconic red boxes prove that even the most familiar pieces of street furniture can find a new purpose in the digital age. ADI has unveiled plans to reimagine nine Grade II listed red telephone boxes on Market Street, transforming them …
Pikasso Italia Opens Its DooH Network to Global Programmatic Buying Through Vistar Media January 20, 2026 by John Berkovich Italian digital out-of-home operator Pikasso Italia has partnered with Vistar Media to make its large-format and mall-based screen network available to programmatic buyers worldwide through Vistar’s supply-side platform. The integration gives agencies and advertisers access to Pikasso’s inventory across major Italian cities, including Milan, Rome, Verona, and Genoa, allowing campaigns to be planned, activated, and …
Elevision Expands Premium DooH Network With Four New Residential Media Circuits in Dubai January 20, 2026 by John Berkovich Dubai-based Elevision has expanded its premium digital out-of-home (DooH) footprint in the UAE with the launch of four new residential media circuits across Dubai, extending its network deeper into high-value lifestyle and living environments. The new circuits span Jumeirah, Bluewaters, Meydan, and the Discovery Gardens and Al Furjan communities, adding to the company’s growing portfolio …
Retail Study Offers Empirical Evidence That Screens In Stores Really Do Drive Significant Sales Bumps January 19, 2026 by Dave Haynes Adoption in digital signage for retail has long been throttled by skepticism about the true bottom line business aspects of the technology, but a 2025 study across a bunch of stores and marketing campaigns lays down how the whole thing really does work. In short, researchers analyzed data from 237 advertising campaigns across roughly 30 …
Siliconcore And Trak-Kit To Showcase Kinetic, Reconfigurable LED at ISE 2026 January 19, 2026 by John Berkovich As interest grows in LED displays that can physically move and reconfigure within the built environment, SiliconCore is teaming up with New York-based Trak-Kit at ISE 2026 to demonstrate how large-format dvLED can go beyond static video walls. The companies will present two high-resolution configurations from Siliconcore’s Enlighten COB Series mounted on a Trak-Kit Multi …
Outfront Becomes First Out-of-Home Company to Join ANA Strategic Partner Program January 19, 2026 by John Berkovich Outfront Media has joined the Association of National Advertisers as a Strategic Partner for 2026, becoming the first out-of-home media company to participate in the ANA’s partner program. The move places the OoH operator alongside major global brands and marketing platforms that engage year-round with the ANA’s membership of senior brand and agency executives. Through …
Sphere No. 3? Sphere Entertainment Plans Smaller-Scale U.S. Venue January 19, 2026 by Antonia Hamberger Ever since the Sphere opened in Las Vegas, there has been plenty of chatter about where the next one might land. Sphere Entertainment’s original ambition was to replicate the giant live-event venue in London and other major metropolitan areas around the world. London, however, was quickly ruled out after the city’s mayor rejected the plans, …
Immersive Projection Turns Kansas Museum into a 360-Degree Digital Canvas January 16, 2026 by John Berkovich The Museum of Art + Light in Manhattan, Kansas, has opened a large-scale immersive gallery that uses high-brightness laser projection to surround visitors with moving imagery across walls and floors, transforming traditional exhibition space into a fully enveloping digital environment. The installation, known as Mezmereyz, is driven by over 100 Epson laser projectors, delivering a …
