Reminder: DSF Miami Mixer Set For Thursday Night December 3, 2018 by Super User A reminder that the Digital Signage Federation Miami Meet & Greet is this Thursday, Dec. 6th from 6:3 – 8:30 PM EST at the EB Hotel, which is near the Miami Airport. Four times each year the DSF puts on a regional event in North America for its members, and this one syncs up with the …
That Insane ETISALAT Booth At GITEX Also Had Shape-Shifting LED Walls November 27, 2018 by Super User One of the buzziest impressions from the recent GITEX trade show in Dubai – a very large, by the looks of it moderately crazy variation on CES – was the way, way, way over-the-top ETISALAT booth – with the telecoms company having LED everywhere, and a flying car (only kinda sorta – it appeared to …
Digital Signage Awards Entries Up 50%: Awards Night Tables Booking Up November 24, 2018 by Super User Entries for the 2019 Digital Signage Awards, which Sixteen:Nine is among the main sponsors, are up 50 percent year to year, and the list of entrants is impressive. The entries closed, on schedule, at the end of October, and there are some big names among the companies looking for recognition: Alphadisplay Art of Context Beaver …
This Movember-Focused Digital Poster Recognizes, Responds To Facial Hair November 23, 2018 by Super User This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and whimsy for people, particularly men, who walk by a digital poster. The Movember Foundation, the men’s health charity, is running a campaign in the UK and Australia that uses Quividi’s pattern …
Global Flat Panel Sales Headed For Big Dip: IHS Markit Research November 22, 2018 by Super User The flat panel display equipment market is forecasted to be heading into a rough patch, as manufacturers wait for demand to catch up with supply. Market research firm IHS Markit says flat panel display sales are expected to fall from $20.2 billion in 2017 to $14.0 billion in 2020, declining at a compound annual rate of …
Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration November 16, 2018 by Super User This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as it was sold on auction (it only half-shredded). Within 48 hours of that happening, the Norwegian wing of JCDecaux had put together and executed on a program on a street poster …
Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales November 15, 2018 by Super User Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. The brand ventures wing of the big shopping mall concern Unibail-Rodamco-Westfield (URW) did a pilot program this fall with the French analytics firm Quividi to test assumptions that …
Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign November 14, 2018 by Super User This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. The targeting tactics are based …
Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens November 14, 2018 by Super User This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm. The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. That stops and they …
Media Giant Bloomberg Repurposing Social News Videos For DOOH Screens November 13, 2018 by Super User Via Digital Signage Pulse The financial news giant Bloomberg now sees digital out of home as a market for the social media-angled news briefs it started about a year ago, under the handle TicToc. In a guest post on Digital Signage Pulse, the NYC-based media company’s Head of Strategy and Business Development for Bloomberg Digital talks …
