Healthcare DooH Leader Patient Point Acquired by New Investor August 28, 2025 by Antonia Hamberger Patient Point has been acquired by a new investor who intends to lead the DooH media company into a new growth phase, following the merger with Outcome Health in 2021. The new owner, private equity firm Advent International, purchased the company from a group of investors led by L Catterton and Littlejohn. Cincinnati-based Patient Point …
Bluefin Brings Bold Color to Custom Digital Signage August 27, 2025 by John Berkovich Bluefin has added a splash of color to digital signage with the launch of Colorframe, a new option that lets customers choose from dozens of RAL color finishes for display frames. Traditionally, black has been the standard for screen frames, but the company says designers and brands are increasingly looking for options that either blend …
Impressions from Almo’s Annual US Sales Meeting August 26, 2025 by John Berkovich Almo Pro AV wrapped its annual National Sales Meeting with a masquerade gala that celebrated vendor partners, closing out a week themed “Mission Possible.” Held from August 11 to 14 at the Baltimore Marriott Waterfront, the event brought together employees and partners for training, inspiration, and community service. Attendees participated in educational sessions and heard …
Outfront Media Names Nick Brien CEO, Adds Executives From Magnite and Netflix to Board August 22, 2025 by John Berkovich Outfront Media has named Nick Brien as Chief Executive Officer, making permanent the role he has held on an interim basis since February 2025. Brien (in the photo on the left) also remains on the company’s Board of Directors. The out-of-home media company also announced the appointments of Michael Barrett, CEO of Magnite, and Nicolle …
Intersection Launches IRLX to Drive Experiential Brand Engagement in American Cities August 22, 2025 by John Berkovich Intersection has announced the launch of IRLX, a new experiential division designed to deepen brand engagement in public spaces across major U.S. cities. Building on Intersection’s long-standing presence in major American markets, IRLX blends digital storytelling, OoH scale, and live interaction to deliver immersive campaigns that go beyond traditional advertising. The division, Intersection says, will …
Clear Channel’s U.S. Focus Pays Off with Solid Revenue Growth August 21, 2025 by Antonia Hamberger Clear Channel’s strategy of selling off international subsidiaries and doubling down on its North American business—especially airports—seems to be paying off. After struggling in the years following Covid, the out-of-home media owner is looking at a 4.8% revenue increase in the first half of this year compared to the same period in 2024. Clear Channel’s …
Sony Bravia Displays Power Liquidview’s Digital Windows August 19, 2025 by John Berkovich A view of a neighbor’s wall sparked the idea for Liquidview, a company that creates “digital windows” displaying realistic scenes from around the world. Founder and CEO Mitch Braff, with a background in filmmaking and corporate communications, first explored the concept after visiting a client’s home where one dining room window faced a blank exterior. …
Oracle of Omaha Bets on Lamar Advertising August 18, 2025 by Antonia Hamberger Warren Buffett has taken a stake in U.S. OoH media owner Lamar Advertising, through his investment firm, Berkshire Hathaway. According to Stockcircle data, Buffett acquired 1.17 million shares in the company, valued at approximately $ 144 million. This purchase gives Berkshire Hathaway, based in Omaha, Nebraska, a roughly 1.16 percent ownership of Lamar’s outstanding shares. …
Digital Media Tops Half of Global Ad Spend for First Time in 2024 August 15, 2025 by John Berkovich PQ Media released its 12th Annual Edition of the Global Advertising & Marketing Spending Forecast, and the results bode well for out-of-home display technology. The comprehensive report includes econometric data and a detailed analysis of digital and traditional media spending, growth, trends, and projections by media platform across twenty countries, including China, the United States, …
Vistar Media Partners with Acxiom to Add Audience Data to DSP August 14, 2025 by John Berkovich Vistar Media, since January part of T-Mobile Advertising Solutions, has partnered with Acxiom, the Interpublic Group (IPG)-owned customer intelligence company, to integrate Acxiom’s consumer data into Vistar’s demand-side platform (DSP). The integration provides advertisers with access to over 500 audience segments, encompassing demographics, financial behaviors, lifestyle interests, purchase activity, and life stage indicators. The data …
