STRATACACHE Centralizes Asia-Pacific Digital Signage Ops In New Singapore Head Office February 11, 2019 by Super User STRATACACHE says it is opening a new Asia-Pacific headquarters for its group of digital signage companies in Singapore – 3,100 sq. feet in an office block to house sales, marketing, development, services and customer support in the region. All offices will report up to Manish Kumar, the Managing Director and SVP of Asia-Pacific Operations. In that region, …
ISE 2019 – Final Thoughts and Impressions February 11, 2019 by Super User Back at World HQ after a week in Amsterdam – and for the 2nd time in four ISE visits dealing with a whopper of a cold no doubt picked up when amongst 80,000 people. I have not seen formal attendance numbers, but assume foot traffic would be similar to or exceed 2018. It didn’t SEEM …
Here Are The 2019 Digital Signage Awards Winners February 11, 2019 by Super User The globally-based Digital Signage Awards were handed out last week in Amsterdam, with about 120 nominees and guests attending the awards reception and dinner at an old theatre right in the old city’s central district. The awards are done in association with Sixteen:Nine, and happen because of sponsors like TRISON, BBV, Mvix, NanoLumens and Gable. …
Four Winds Interactive Does Private Equity Partnership With Eye On Expansion And M&A February 5, 2019 by Super User Denver-based Four Winds Interactive has grown to date based on a small group of inside-ish investors, but that has changed with news of an Austin, Texas private equity company taking a non-controlling position with the digital signage SMS software company. The amount and terms of the deal with Vista Equity Partners were not announced. Levin said …
Stratacache Buys A 30-Floor Office Tower In Dayton, Pegged As Head Office in 18-24 Months February 3, 2019 by Super User Stratacache has bought yet another building – with the newest property pegged as the future head office for the digital signage solutions company. The building is the tallest in Dayton, Ohio – where CEO Chris Riegel lives and has aggressively been expanding the core company and a succession of acquired software and hardware that fall …
User Data Drives Spotify DOOH Campaign On Listener Interests And Habits January 31, 2019 by Super User This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to show the much-varied musical tastes and listening habits of subscribers. The campaign creative features things like a user’s profile picture alongside a breakdown of how they have listened to music in …
How Aitrak Says Its AI-Driven Eye Tracking Platform Gives Creatives Superpowers January 30, 2019 by Super User It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. …
Irony: Coke’s Times Square LED Board Shape-Shifting Again, But Done In Creative January 29, 2019 by Super User Here is some serious irony for you … A NYC reader who has a deep background in out of home advertising periodically sends me images and videos of that ill-fated Coca-Cola display in Times Square – the one that used incredibly-complex robotics to deliver visual effects that could have just been done in the creative. …
Pattison Gets Smart With Calgary Transit Line Digital Posters January 29, 2019 by Super User The city of Calgary in western Canada now has smart city-ish digital posters along four new rapid transit bus lines – showing next bus information in rotation with booked advertising. The screens went in on the nickel of the media company PATTISON Outdoor Advertising, with 87 freestanding structures across the three and soon four new …
JCDecaux Working With French Telecoms To Add Smart Cities Small Cells To Shelters, Kiosks January 28, 2019 by Super User Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, and the biggest outdoor media company on the planet is making is adapting with a new initiative in its home country, France. JCDecaux has announced that it is providing support for …
