Adspace Rebrands As Lightbox OOH Video Network May 2, 2019 by Super User One of the genuine pioneers in digital OOH networks has re-branded – with Adspace known going forward as Lightbox OOH Video Network. The media company – which builds its business around big displays in shopping mall concourses – says the new handle better suits the shifting demands of the advertising industry. “Today’s marketers increasingly demand trusted environments …
It’s 2019 And We’re Still Doing Carved-Up Screens??? May 2, 2019 by Super User My calendar confirms it is indeed 2019, and not 2009 – which makes it somewhat mind-wobbling that there are still start-up media companies touting an ad model for out of home environments based on the totally different dynamics of web advertising. A company called AdMetv has launched in the US Northeast – mainly in bars …
San Francisco Venue Using Projection Mapping To Create Immersive Dining Experience May 2, 2019 by Super User Projection-mapping seems to be finding its way, more and more, to full-time or extended run indoor projects that are about entertainment and experience. This is F.E.A.S.T – an immersive and interactive dining experience at a San Francisco entertainment, arts and events venue called Onedome. It is a dining experience that combines interactive digital art, music, a …
Diversified Expands To Australia Via Integrator Acquisition May 1, 2019 by Super User The largest digital signage-focused integrator out there – New Jersey-based Diversified – just added what will undoubtedly be its most far-flung office, in Australia. The company has announced the acquisition of Rutledge AV – a top integrator down under. “I’m very excited for this endeavor, expanding our capabilities into the Australian market and being a …
LG Announces Dates For Display Tech Road Shows Across US May 1, 2019 by Super User LG has announced the schedule for its annual TechTour, with the first roving road show date set for two weeks in Washington, DC. The electronics giant has events planned for: May 14 – Washington, DC July 24 – Dallas Aug. 22 – Orange County, CA Sept. 12 – San Jose, CA Sept. 26 – Chicago …
NYC Bans Booze Ads On Street-Level OOH Media May 1, 2019 by Super User This is a development I’m sure out of home media companies hope doesn’t become a trend – banning booze ads on things like transit shelters. The City of New York has followed the lead of its Metropolitan Transportation Authority by banning alcohol-related advertising on most city-owned properties. The MTA, 18 months ago, had banned that ad …
DSF Mixer Set For Seattle Next Week April 29, 2019 by Super User The Digital Signage Federation has one of its traveling meet and greet networking mixers set for next Wednesday in downtown Seattle. The event starts at 6 pm, and there will be cocktails, nibblies and a presentation about Amazon Spheres, the digital signage that locally-based Amazon did at its new downtown Seattle space. Not sure who …
Movie Campaign Turns Mall Digital Kiosks Into Pikachus April 25, 2019 by Super User Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them fully adapted to take on the character of a new film. This a mall kiosk in the UK, running on a JCDecaux screen, for a new movie called Detective Pikachu about …
Man Caught On Camera, In Act, Of Damaging LinkNYC Kiosks; Now Arrested April 25, 2019 by Super User A 41-year-old man has been arrested and charged in the wake of 42 LinkNYC digital OOH/smart city kiosks being vandalized and damaged around five NYPD precincts. The kiosks have cameras and at least one caught the man throwing a large rock at a unit, in daylight and as people walked by.
UK Digital Signage Matchmaking Event Set For Sept. 23-24 Outside London April 23, 2019 by Super User A UK events company is busily recruiting vendors and end-users for a digital signage matchmaking event in greater London this fall. The Digital Signage & Interactive Solutions Summit is one of those specialized events that sees vendors paying for access – both focused and relaxed – with interested, engaged buyers. So the organizers put it …
