OOH Ad Revenues Up 6% In US In Q1 2019: OAAA May 30, 2019 by Super User Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 billion in spending, based on new numbers released by the Out of Home Advertising Association of America (OAAA). The numbers don’t distinguish between static and digital, but more and more of …
Intersection Does Deal To Equip LA Metro Line With Smart City-style InfoStations May 29, 2019 by Super User The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising network on the southern portion of the system’s Blue line, as part of rail line improvements. Customers riding the Metro Blue Line between Long Beach and Compton Stations will see …
DOOH Billboard Network Starts Running The Onion’s Satirical News Headlines May 29, 2019 by Super User LA-based digital OOH network operator WOW Media has started running snarky, satirical headlines from The Onion on big digital boards around the sprawling city. “We’re always looking for a new way to get our content in front of our clients and partners in the entertainment industry. I can hardly think of a better place to …
STRATACACHE Buildings Narrowly Escape Twisters In Dayton, Ohio May 28, 2019 by Super User Screen grab – CNN BIG tornadoes – one possibly an EF-4 or even 5 – tore past Dayton, Ohio last night – making for a long night for STRATACACHE CEO and his ops team. The digital signage solutions company has several buildings in the area, and when I saw a tornado report that mentioned Trotwood, …
Single DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once May 27, 2019 by Super User Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign for a new line of skin care products targets 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. Spots were booked using’s Adomni’s online buying …
DSF Toronto Plans June 6th Mixer Based On Digital In Dining May 23, 2019 by Super User Capital Networks’ Kelly Smith and the Toronto chapter of the Digital Signage Federation have organized the second in what is planned as a running series of breakfast mixers. The June 6th event is focused on Digital In Dining, and features people from McDonalds and Aramark, as well as iGotcha Media. The event is out in …
This UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy May 23, 2019 by Super User There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with a campaign for Piri allergy relief products that only goes live when pollen counts pass a certain threshold. The campaign is fully programmatic, from planning through to purchase of out-of-home …
Billboards In 40 US States Use Data In DOOH Campaign For Missing Kids May 22, 2019 by Super User The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. This is a separate initiative from the one pulled together by the automated content …
Big DOOH LED Display Board Catches Fire In Times Square May 19, 2019 by Super User A big LED display on the Reuters building in Times Square in New York, one of a few displays on the building, caught fire on Saturday afternoon. One side of the display burned, raining debris as it kept on playing ads. Billboard fire in Times Square this afternoon. (🎥: @CandaceMcCowan7) pic.twitter.com/qVQk8Qsj7o— Ryan Field (@RyanFieldABC) May …
The Video Analytics For Digital Signage Sky Is Not Falling May 17, 2019 by Super User There is much fuss out there about the San Francisco Board of Supervisors voting 8-1 to approve outlawing the use of facial recognition software or retention of information obtained through facial recognition software systems. The ordinance still has to clear a second hurdle next week before it would be law. I have read suggestions this …
