More Hacked Signs And More Naughty Content – This Time In Detroit September 30, 2019 by Super User A reader pointed out a second digital signage screen hack from this weekend, this one on a digital OOH highway billboard in suburban Detroit. The big digital board was, like one in Auckland, NZ, showing porn video material. The Detroit Free Press reports it happened late Saturday night and the racy material was up for …
Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart September 28, 2019 by Super User Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a campaign across New York City streets recently to promote a new fall line of boots called the MCKENZEE. I’m not sure what the connection to the boots is, other than …
Why Awards Matter In This Industry September 27, 2019 by Super User Year after year, I get emails from organizations announcing they were accepting admissions for awards, subsequent emails reminding companies to enter the contest as a deadline approached, and then notes about extended deadlines, hoping more companies will enter. It’s often a struggle to get vendors and solutions providers to take a little time and spend …
WPP Founder Martin Sorrell Added To DPAA Summit Speaker Line-Up September 25, 2019 by Super User This is a pretty big get for the DPAA’s annual Video Everywhere event next month – Sir Martin Sorrell, the British businessman who founded and for many years ran WPP plc, the world’s largest advertising, media and marketing company. He will be a headline speaker at the Oct. 15 event in New York. Sorrell kinda …
LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies September 25, 2019 by Super User From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks in Brooklyn to look like Teletubbies. Not sure why. Perhaps they were inspired by this mall campaign for Pokemons in the UK. The media company that operates LinkNYC says it is …
AUO CEO Paul Peng On How His Display Giant Plays In Digital Signage September 25, 2019 by Super User I was in Taiwan recently for a trade show called Touch Taiwan, and managed to grab 20 minutes with Paul Peng, the Chairman and CEO of display manufacturing giant AU Optronics. AUO is based in Taiwan, with its main office about an hour south of Taipei in the manufacturing city of Hsinchu. The company has …
North America’s Cinema Giants Team Up On Digital Signage Management September 25, 2019 by Super User Toronto-based Cineplex Digital Media, whose parent company is the dominant cinema chain in Canada, has done a deal to manage the digital signage network for AMC Theatres, which is the biggest cinema operator in the US and, I think, the world. Cineplex has announced its selection “to manage and enhance AMC’s digital network at approximately …
Uniguest Acquires Tripleplay, On Heels of ONELAN Acquisition September 19, 2019 by Super User Well this is interesting … Nashville-based hotel services provider Uniguest has acquired UK-based Tripleplay, just 15 months after acquiring a different UK company, ONELAN, which shares some of the same software capabilities. The result, says Uniguest, is “the world’s largest IPTV, digital signage, and room booking solutions provider.” Tripleplay does digital signage, like ONELAN, but …
Latin American Digital OOH Industry To Gather Next Week In Buenos Aires September 18, 2019 by Super User People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a trip next week to Buenos Aires for that region’s major industry conference – called the ALOOH LATAM FORUM. This will be the 2nd annual event – with the 2018 version in …
October Conference Focusing On Light Field Displays, Other New Display Tech September 18, 2019 by Super User A lot of companies – mainly startups – have been scratching away for years at display technology that is called three-dimensional or holographic. Sometimes the terms are misappropriated and things get called holograms, for example, when display nerds will say, “Nuh-uh. That’s not a hologram.” One of the reasons I went to the SID display …
