Iconic Media Façade at Romanian Shopping Centre Receives Absen LED Upgrade October 23, 2025 by John Berkovich Bucharest’s landmark Cocor Shopping Centre has completed a full-scale modernization of its massive digital façade, replacing an aging display system with new-generation LED technology from Absen. The project, delivered by Romanian integrator Eltek, re-establishes the site as a focal point for DooH advertising in the city. According to the operators, the original display – long …
Velocity Strengthens Leadership Team to Drive Growth in Hospitality and Senior Living October 22, 2025 by John Berkovich Velocity, a managed technology solutions provider for multi-location enterprises, has expanded its executive team with the addition of two industry veterans – Don Moore as Chief Experience Officer and Derrick Brian as Vice President of Sales – to accelerate its momentum in the hospitality and senior living sectors. The pair brings more than five decades …
More DPAA Summit Takeaways: AI Drives Ideas but Humans Define Impact in DooH October 20, 2025 by John Berkovich At this year’s DPAA Global Summit, held last week and covered by Sixteen:Nine, leaders across media, advertising, and technology shared a unified message: the future of digital out-of-home (DooH) belongs to those who merge human creativity with the intelligent use of AI without losing touch with real-world connection. François de Gaspé Beaubien, DPAA Chairman and …
Poppulo Highlights AI Developments at 2025 Pop Summit in Denver October 20, 2025 by Stefan Schieker More than 100 enterprise partners and clients came together in Denver last week for the 2025 Pop Summit, where Poppulo revealed new developments in AI-powered digital signage and multi-channel communication. The event marked the return of Poppulo’s in-person partner conference and and outlined how it is using Agentic AI to link employee and customer communication …
Cadbury’s Heroes Outdoor Campaign Delivers Record-Breaking Result October 17, 2025 by John Berkovich Cadbury’s latest Heroes outdoor campaign has achieved a record 5.9 Stars on System1’s Test Your Ad platform — the highest score ever awarded to an out-of-home advertisement. The advertisements show a series of chocolates from Cadbury’s Heroes collection rebranded with the names of iconic pop culture figures. Two creatives, Pride and Prejudice and Queen, earned …
Why AI May Cause the Decline of Roadside DooH – Takeaways from DPAA’s Global Summit October 17, 2025 by Antonia Hamberger Several of the DPAA’s representatives dashed out some bold predictions during the opening of the organization’s Global Summit in NYC. Among the more agreeable statements was that the DooH industry’s growth track won’t be over soon, and that we’ll see some major consolidation in 2026 and 2027. But when it came to AI, the speakers …
Creative Realities Doubles Size with Acquisition of Cineplex Digital Media October 16, 2025 by Florian Rotberg Creative Realities (CRI) has taken a major step in reshaping its business by acquiring Cineplex Digital Media (CDM) in a deal valued at roughly USD 50 million (CAD 70 million). The all-cash transaction significantly expands CRI’s reach beyond the U.S. and doubles its operational scale, marking one of the most notable consolidation moves in the …
Glass-Media and Samsung Partner on Re-Usable Signage Built for Rapid Deployment October 16, 2025 by John Berkovich Dallas-based Glass Media has engineered a new digital signage line using Samsung’s commercial-grade displays and a modular housing that is designed for repeated use and upcycling, called “Fibrecraft.” The product line is positioned as a customizable, sustainable signage solution and is now rolling out across Samsung’s ecosystem in North America. Apart from is modular structure, …
Leyard LED Wall Enhances Emergency Response at Czech Dispatch Center October 15, 2025 by John Berkovich Leyard Europe has supplied an advanced LED video wall to the Emergency Medical Services of the Pardubice Region in the Czech Republic, creating a high-performance command hub for coordinating regional medical responses. The new system, delivered in partnership with Prague-based integrator AV Media, features a 3-by-1.7 meter (9.8-by-5.6 feet) video wall built from 25 Leyard …
Spectrio Adds Programmatic DooH Monetization Through Screenverse Integration October 15, 2025 by Antonia Hamberger Spectrio has teamed up with programmatic DooH platform Screenverse, giving customers a way to connect their digital signage networks to automated ad sales and create new opportunities to generate revenue from their screens. With this integration, companies can set aside portions of their screen time for advertisers, enabling them to turn unused airtime into income. …
