Cineplex Puts Shopping Mall DOOH Network On 40+ Programmatic Platforms January 6, 2021 by Super User The DOOH wing of the Canadian cinema and media company Cineplex has made the full screen network installed in malls across the country available on some 40 programmatic demand-side ad placement platforms. The intent of what is a broad integration is to enable media planners and brand clients to use workflows and platforms they are …
10 Times Square Adds 4-Board LED Array At High-Traffic NYC Corner January 6, 2021 by Super User Here’s another example of real estate owners who live the “Location Location Location” mantra turning primo addresses into media sites: this one in NYC Times Square. There is now a four-screen outdoor LED array cladding the new Yard House restaurant at the corner of 41st St. and 7th Ave. 10 Times Square is owned and managed by L.H. Charney Associates, …
Telecom Rogers Gets Into DOOH Via Acquisition Of Rouge Media’s Canadian Footprint January 5, 2021 by Super User The Canadian arm of Rouge Media has been acquired by Rogers Sports & Media, giving the Toronto-based telecommunications and media company a footprint in digital OOH media. Rogers, in Canada, started as a cable company, but as the case with many large companies with that DNA it has turned into a conglomerate that has everything …
Acquisitive Spectrio Is Itself Acquired By Different PE Firm December 29, 2020 by Super User Tampa-based solutions provider Spectrio had seemingly been going down the well-established path pf growing through acquisition, but on the heels of several buys it has made, the company has itself been acquired by a private equity firm. NYC-based The Jordan Company (TJC) announced that what I guess is a fund in its portfolio – the …
DSF/AVIXA D=SIGN Online Conference Attracted Big Virtual Crowd December 22, 2020 by Super User The Audiovisual and Integrated Experience Association (AVIXA) and the Digital Signage Federation (DSF) have pushed out numbers on the recent D=SIGN: the Digital Signage Conference, with more than 2,500 industry people registering. “Total registrations for D=SIGN came to 2,540, and 41% were from outside the U.S.,” the organizations say in joint PR. “During the highly interactive …
DOOH Start-ups Partner On Ad Network Creating Projected Billboards In Windows December 17, 2020 by Super User
Lamar, FEMA Partner On Public Alerts, Warnings For 1,000s Of Digital Billboards Across U.S. December 16, 2020 by Super User
SpinetiX Does Distribution Deal With Almo For Its Digital Signage Solutions December 2, 2020 by Super User
