UK Petition Wants Gov’t To Rethink OKs For Digital OOH Advertising In Public Spaces July 15, 2021 by Super User There’s a small movement in the UK pushing for government action there to stop what’s described as the inexorable spread of digital advertising screens, “polluting our towns, roads, neighbourhoods, parks and countryside.” The movement, and I describe it that way realizing it could be one person, building up names on a Change.org petition, calling for …
Micromobility Start-up Taps Broadsign To Drive Media Side Of Its Business July 15, 2021 by Super User Admittedly, I had to look up micromobility when I got a press announcement regarding a tie-up between the ad-focused CMS software shop Broadsign and a company called Swiftmile, billed as “the pioneer in micromobility charging infrastructure and technology.” The deal sees Broadsign’s platform driving the digital posters at specialized charging hubs around downtown Miami that …
DC’s Union Station Gets Big, Ad-Driven Digital Display Upgrade July 15, 2021 by Super User Union Station, the main rail hub in Washington, DC, has been spruced up with a series of displays across the building’s three level – with a mix of travel, safety and weather information, supported by ads. The network is bankrolled by the media company New Tradition and was project managed by the LA consulting firm …
Digital Signage Summit Europe Plans Full In-Person Event Late September In Munich July 13, 2021 by Super User My friends at the German consultancy and publishing firm invidis have released plans for Digital Signage Summit (DSS) Europe at the end of September in Munich. It will be a full, in-person event with no virtual components – acknowledging that while the pandemic is not over, a lot of people have been fully vaccinated and …
Vistar Gets $30M Series B Funding From OOH Giant Lamar To Build Out Programmatic Product, Drive Expansion July 12, 2021 by Super User The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B funding into the company. Lamar gains a minority equity stake in Vistar and a seat on the Board of Directors, but Vistar “will continue to operate as an independent technology partner …
Daktronics Builds Adflow CMS Features Into Unified Platform That Can Manage Giant LEDs … And LCD Menu Displays July 9, 2021 by Super User It has been a few years since LED display manufacturer Daktronics waded into the smaller-format digital signage display sector with its acquisition of the Canadian software firm Adflow Networks, and now the content management software for giant LEDs and much smaller LCDs has been merged to a single product. The latest software update to Dak’s …
Spectrio Buys Automobile Broadcasting Network, 4th Digital Signage Firm In Past Year July 8, 2021 by Super User The Tampa-area in-store digital solutions firm Spectrio continues to grow through acquisition, with news that it has bought Automotive Broadcasting Network (ABN), which is focused on auto dealers. The company is based on the other side of the state in Jacksonville. The deal, based on ABN’s installed footprint, makes Spectrio the largest digital signage software …
Global Digital OOH Execs Expecting Dramatic Growth In Next Five Years: Survey July 7, 2021 by Super User New research from the Miami-based computer vision firm Alfi suggests 95% of advertising executives expect the Digital OOH ad sector to grow over the next two years, with 51% anticipating dramatic expansion. At the end of 2020, a forecast suggested the DOOH market would be worth $41.06 billion in five years, but the survey revealed …
Confirmed: DSE’s Reboot Set For Late March 2022, Back In Las Vegas And Paired With Bar Show July 6, 2021 by Super User The events and publishing company that bought the auctioned rights and assets of Digital Signage Expo earlier this year has confirmed plans for a reboot of the trade show and conference next March in Las Vegas. As suspected, Questex’s re-launch will be March 21-23, 2022 at the Las Vegas Convention Center, and it will operate …
Giant Digital Cat Looms Over Exit To World’s Busiest Subway Station July 5, 2021 by Super User Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku Vision, the P6 DOOH ad board is on a rounded corner of a new building above the east exit of Shinjuku Station, which handles 3.5 million people PER DAY (you are …
