London’s Battersea Power Station Gets Projection-Mapped with “Apple Trees” This Christmas November 7, 2025 by Antonia Hamberger Nike used the same brick towers for an out-of-home campaing as early as 2013. Now, Apple has taken over the chimneys of London’s Battersea Power Station – those unmistakable sentinels overlooking the south bank of the Thames – for its new Christmas campaign. From December 6 to 22, the facade of the former coal-fired power …
Diversified Deepens Footprint in India as AV Market Readies for Take-off November 6, 2025 by John Berkovich Global AV integrator Diversified has announced a major expansion of its operations in India, increasing engineering, service, and project-delivery teams across the country to accelerate growth across the APAC region. India is emerging as one of the fastest-growing professional AV markets in the APAC region. According to a recent industry analysis by invidis, the country …
Perion Drops Its Own DooH Player – Possibly Killing the Third-Party CMS November 6, 2025 by Antonia Hamberger DooH providers using Perion to operate their networks and sell ad space may soon no longer need a separate CMS to play out campaigns. The Israeli ad tech company is launching its own software for managing and playing digital out-of-home campaigns: the Perion DOOH Player. This move expands Perion’s platform into a complete, end-to-end solution …
Hinkle Fieldhouse Adds Modern LED Systems Ahead of Centennial Season November 5, 2025 by John Berkovich Butler University in Indianapolis, USA, has completed a major digital upgrade at historic Hinkle Fieldhouse, introducing new LED video systems that bring modern fan engagement to one of college basketball’s most iconic venues. The renovation, reported in June 2025 by Sixteen:Nine, is now ready for the Bulldogs’ 2025–26 basketball season. It includes a new center-hung …
Aopen Unveils Compact Fanless Edge AI PC for Smart and Environmental Applications November 3, 2025 by John Berkovich Aopen, headquartered in Taiwan and a subsidiary of the Acer Group, has introduced the DEV2715, a compact, fanless Edge AI industrial PC engineered for real-time environmental monitoring and intelligent automation across industries. Designed for reliability in harsh or dusty environments, the system operates silently within a temperature range of -20°C to 55°C, offering a rugged …
Novisign Launches “DooH for Everyone” through Perion Integration November 3, 2025 by Antonia Hamberger The dual use of digital signage as an advertising medium is steadily gaining momentum – this is exactly what the concept of “commerce media” is all about. For anyone setting up a new network, whether a gym or a supermarket, advertising is hard to ignore. After all, digital signage infrastructure isn’t cheap, and the goal …
Samsung’s ‘Movingstyle’ Validates the Era of Mobile Screens November 3, 2025 by John Berkovich Samsung’s Movingstyle display takes another step toward freeing screens from the wall, building on a concept LG pioneered with its portable Stanbyme line. As homes and workspaces are merging together, the screen itself is evolving from a fixed fixture into a companion that moves with us. Unveiled earlier this year, Movingstyle reimagines the smart display …
Moving Walls Acquires Insightz Club to Accelerate AI-Driven Transformation in Out-of-Home Media October 31, 2025 by John Berkovich Singapore-based media technology company Moving Walls has acquired audience research and behavioral intelligence firm Insightz Club, uniting two data-focused tech providers in a move designed to redefine how brands plan, measure, and optimize campaigns across connected media. The acquisition coincides with the launch of Moving Walls Science, an AI-powered intelligence suite that combines behavioral research …
Adform Drives High-Impact DooH Campaigns for AMC+ and Vodafone Germany October 31, 2025 by John Berkovich Adform’s new programmatic Digital-out-of-Home (DooH) feature has supported campaigns for AMC+ and Vodafone Germany, generating nearly 500,000 verified impressions in under two weeks. For AMC Networks International Southern Europe, Adform’s visual inventory map was used to select 61 Clear Channel screens around Madrid’s Cine Callao to promote the premiere of Daryl Dixon España. The campaign …
Diversified Names Industry Veteran Paul Lidsky as CEO October 30, 2025 by John Berkovich Diversified has appointed longtime technology executive Paul Lidsky as its new CEO, marking a strategic move to accelerate the company’s next phase of global growth. Lidsky, who has chaired Diversified’s Board of Directors since 2023, steps into the leadership role with over 40 years of experience building and scaling technology services companies. Lidsky succeeds amid …
