Retail Media: Advertima and Publicis Media Collaborate June 3, 2025 by Florian Rotberg Accurate and ideally real-time audience data is crucial for programmatic media buying. In the Gulf region, in particular, obtaining reliable data remains a challenge. Publicis, the world’s largest advertising group, has formed a partnership with Advertima, instore data experts from Switzerland, for the Middle East. Their newly devloped joint offering aims to enable media buyers …
Impressions From InfoComm China 2025 – AI Stitched Into Many Aspects Of LED Display Tech April 23, 2025 by Florian Rotberg I was chatting this morning with Florian Rotberg of Sixteen:Nine content partner invidis, who who was in Beijing last week for InfoComm China, a sister show to InfoComm (US) and ISE in Barcelona. It runs every April and attracts the same kind of vendors and attendees seen at the related shows. What was interesting was …
MoodyCanvas Launches One-Time-Buy Digital Art Library For Video Walls April 7, 2025 by Dave Haynes One of the wake-up calls that integrators and their end-user customers often get is when they plan out a video wall, and then find out how much good creative can cost. Custom work can easily cost five and six figures. In recent years – and particularly with the rise of data visualization tools and generative …
BlueZoo Adds To Patent Stack For Its Passive WiFi Audience Measurement Tech March 27, 2025 by Dave Haynes The Silicon Valley audience measurement tech firm BlueZoo has been granted a seventh patent with the US Patent and Trademark Office, having to do with its use of what they call passive Wi-Fi technology to measure and log the presence and movement of people without risking privacy intrusion. “With the revelations of misuse of the …
Zynchro First Digital Signage Platform To Integrate With Sony Semiconductor’s AITRIOS Computer Vision Suite March 25, 2025 by Dave Haynes Sony’s Semiconductor Solutions business unit has its first digital signage-focused integration partner for what’s called the AITRIOS, its technology suite for AI-driven computer vision solutions. Dallas-based Zynchro.TV – a small company I hear about now and then but have never bumped into – has worked AITRIOS into its retail solution. As with other computer vision …
Video: Aussie QSR Using Conversational Voice AI To Process Drive-Thru Orders March 19, 2025 by Dave Haynes There have been numerous stories in the last couple of years of some of the largest quick service restaurant chains out there working with tech giants on AI-driven voice ordering in the drive-thru lanes, but I’ve not seen much about smaller regional QSRs having the resources or business ties to also test and possibly adopt …
This Transparent OLED Display Moves Itself Around Retail And Other Venues March 6, 2025 by Dave Haynes Is there a market for a transparent OLED mounted atop a slowly-rolling delivery robot? Dunno. I have three very different thoughts here: This is expensive and technically fickle eye candy that will gets lots of attention and buzz, but result in few buyers; The excitement I see for this sort of thing at trade shows …
Adomni Starts Beta Testing AI Toolset To Speed, Simplify DOOH Media Campaigns March 3, 2025 by Dave Haynes The digital out of home online marketplace Adomni has started beta testing a new AI-driven toolset intended to both speed up and simplify the process media buyers and in-house teams at brands use to target campaigns to display networks across the U.S. Jeen AI is positioned as an “advanced AI Agent designed to revolutionize campaign …
CMS Companies Using AI To Optimize, Not Innovate … Arguably At Their Peril February 27, 2025 by Dave Haynes Content partners invidis have an interesting post up this morning – translated from German – that reflects how digital signage CMS and solutions companies are applying AI to their businesses. In short, companies are mostly using it to optimize what they already do and offer, as opposed to innovating. The company’s most recent quarterly Digital …
Smart Navigation Firm PAM Wins Coveted Slot In Influential US Sports Tech Incubator Program February 25, 2025 by Dave Haynes The Aussie wayfinding firm PAM has pitched its way into what could be a very lucrative six-month tech incubator program run by media and sports giant Comcast NBCUniversal SportsTech. The R&D program “identifies and cultivates emerging companies from around the world to drive their growth and shape the sports industry, while creating a space for …
