Israeli Start-up Touts Smart Audio Delivered As Sound Bubbles To Signage Viewers January 2, 2020 by Dave Haynes An Israeli company has started touting digital signage as a good use case for its smart audio technology, which uses computer vision to detect faces, accurately position ears, and send discrete sound bubbles with audio messaging that only the viewer hears. It’s a variation on those focused speaker systems that have been around digital signage …
Infographic: The “Truth Metrics” Of OOH Advertising December 19, 2019 by Dave Haynes Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The premise of the graphic, in relation to out of home advertising, is how accuracy and validity of audience measurement goes from AI-powered anonymous audience analytics using cameras and all the way …
DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety December 17, 2019 by Dave Haynes I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off. Polish Police worked with Screen Network on “Your …
Mad Systems Gets Patent Approval For AI-driven Personalized Messaging December 9, 2019 by Dave Haynes The Orange County, CA-based AV solutions firm Mad Systems has been granted a U.S. patent for systems and methods that provide location-centric information about registered users based on facial recognition technology. The system, called LookingGlass Concierge, “uses facial recognition to identify and locate people. It then logs each member into a group either using pre-entry …
BrightSign Adds Voice Command Capability To Select Digital Signage Players November 20, 2019 by Dave Haynes Digital signage media player manufacturer BrightSign has developed new capability that puts a voice command solution – called BrightVoice – on select devices. The interesting wrinkle is that BrightVoice solution is hosted locally on the BrightSign player, and doesn’t need an internet connection to function. The idea is that consumers in retail and other kinds of venues …
Intel Opens Screen-Filled Smart Building Near Tel Aviv November 11, 2019 by Dave Haynes Intel recently opened an awfully nice, screen-filled development center in Petach Tikva, Israel – which is an eastern suburb of Tel Aviv. The 800,000-square-foot, 11-story building brings together 2,000 employees who had been scattered in eight buildings across five campuses. What caught my eye is all of the meeting room sign and directory tech, as …
McDonald’s To Have AI-Driven Drive-Thrus In Almost All Stores Before Year’s End November 8, 2019 by Dave Haynes There’s an interesting piece up in the New York Times about how McDonald’s is investing heavily in technology to adopt to a fast-changing consumer and competitive landscape. The story goes into how the 2nd biggest fast food company in the world – Subway is #1 – has acquired AI companies this year and set up …
Machine Hallucinating In NYC October 19, 2019 by Dave Haynes Experiential spaces seems to be an emerging new business, driven by lowered technology costs, easier tools and brilliant creative minds who are pushing the boundaries on digital creative. While in New York this week I had a free hour to run over to Chelsea Market to visit the converted boiler room that is now called …
DSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof October 2, 2019 by Dave Haynes The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. It’s less than two weeks from today in New York. This year’s morning event will be Oct. 15th at Microsoft’s Training Facility at 11 Times Square, and the subject is Privacy …
Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads September 5, 2019 by Dave Haynes A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for a special event at a Warsaw mall. By triggering targeted content only when pedestrians outside the mall were waiting for a crossing signal at a specific intersection, and when motorists …
