ISE Expects 1,000+ Exhibitors, About One-Third Include Digital Signage In What They Do Or Sell December 29, 2022 by Dave Haynes The organizers of Integrated Systems Europe say the 2023 edition of the show – the first in a few years to be somewhat close to normal – say they expect to host more than 1,000 exhibitors, including about 120 first-time exhibitors. A quick check of the exhibitor list, sorted by category, shows some 330 exhibitors …
Slick Solution Uses AI, Sensors, Projection To Boost Order Pickups At Korean Starbucks Cafes December 21, 2022 by Dave Haynes The customer experience kind of falls apart at busier quick service restaurants when guests order their coffees or whatever, and then stand back and wait for someone to holler out their name or order number when their goodies are ready for pickup. I was passing through Boston Logan recently and there had to be 40 …
Signagelive Partners With EyeQuant On AI-Driven Creative Optimization Toolset December 12, 2022 by Dave Haynes I always thought artificial intelligence and machine learning-based computer vision platforms were more interesting for analyzing how people really view digital signage messaging than the endless pitching of this technology as a way to serve ads in real-time based on the estimate of the profile, and even the emotions, of the viewer. AI-driven, camera-based audience …
Famed Man City Football Club Adding AI Crowd Intelligence Tech To Boost Gameday Experiences December 6, 2022 by Dave Haynes A technology partnership with Cisco appears to be paying off for Detroit-based computer vision firm WaitTime, which will see its real-time crowd intelligence platform installed and activated at one of the higher profile venues in global football: Etihad Stadium, home of the Premier League club Manchester City. The agreement to use the WaitTime technology, says …
Some 500 Sync’d Drones Take Over NYC Skyline To Market Candy Crush; Residents Unimpressed November 7, 2022 by Dave Haynes Residents in big cities have raised objections to things like river and ocean barges with LED boards on them, and big digital boards on roadways, so I suspect synchronized drone arrays in the sky used specifically for product marketing are not going to be greeted warmly if they start appearing regularly. The technical feat of …
HYPRVSN’s New LED Light Stick Array Works As Two-Way Chatbot Avatar November 3, 2022 by Dave Haynes The UK-Belarus company that seems to be the most active and visible marketer of those madly-spinning LED light stick displays has announced a new variation that it says turns an array of the things into an interactive avatar that functions like a two-way chatbot. The HYPERVSN SmartV Digital Avatar uses a series of the fan-like …
If Any Museum Was Going To Go Heavy On Tech, It Would Be MIT’s October 27, 2022 by Dave Haynes The Massachusetts Institute of Technology (MIT) is widely regarded as attracting many of the brightest young minds in the tech sector, so it makes sense that the school’s museum is filled with and driven by screens, interactive features and AI-based software. Philly-based agency Bluecadet worked with architecture firm Studio Joseph and brand strategy firm Pentagram …
Vistar Media Debuts Mediation Solution It Says Can Optimize Revenue Potential For DOOH Network Owners August 26, 2022 by Dave Haynes Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media owners who make their screen networks’ ad inventory across multiple supply side programmatic ad platforms to optimize their pricing. “Many media owners today fragment their inventory across multiple SSPs in order …
Morton Salt Using Gesture-Driven Video Wall To Tell Company Story At New HQ Digs August 19, 2022 by Dave Haynes When the biggest producer and marketer of salt – for dining all the way to de-icing – moved its 350 or so staffers to new digs in downtown Chicago, the CEO wanted something at the reception area that digitally told the company story and reflected its marketing initiatives. Morton Salt went with a gesture-driven LCD …
Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance August 17, 2022 by Dave Haynes The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into its analytics platform, with the intent of providing advertisers, retailers and agencies with tangible evidence that targeted advertising had a direct impact of sales. Multi-touch media measurement capabilities within the Quotient …
