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Broadsign Adds New DOOH Campaign Optimization Toolset That Might Keep Media Planner Heads From Exploding

The Montreal CMS software firm Broadsign has announced new functionality in its Digital OOH-focused platform that’s intended to maximize campaign revenues for media owners while at the same time optimizing campaign executions for brands and their media planners. The simpleton explanation is new code that just might keep a harried media planner’s head from exploding …