Famed Man City Football Club Adding AI Crowd Intelligence Tech To Boost Gameday Experiences December 6, 2022 by Super User A technology partnership with Cisco appears to be paying off for Detroit-based computer vision firm WaitTime, which will see its real-time crowd intelligence platform installed and activated at one of the higher profile venues in global football: Etihad Stadium, home of the Premier League club Manchester City. The agreement to use the WaitTime technology, says …
Some 500 Sync’d Drones Take Over NYC Skyline To Market Candy Crush; Residents Unimpressed November 7, 2022 by Super User Residents in big cities have raised objections to things like river and ocean barges with LED boards on them, and big digital boards on roadways, so I suspect synchronized drone arrays in the sky used specifically for product marketing are not going to be greeted warmly if they start appearing regularly. The technical feat of …
HYPRVSN’s New LED Light Stick Array Works As Two-Way Chatbot Avatar November 3, 2022 by Super User The UK-Belarus company that seems to be the most active and visible marketer of those madly-spinning LED light stick displays has announced a new variation that it says turns an array of the things into an interactive avatar that functions like a two-way chatbot. The HYPERVSN SmartV Digital Avatar uses a series of the fan-like …
If Any Museum Was Going To Go Heavy On Tech, It Would Be MIT’s October 27, 2022 by Super User The Massachusetts Institute of Technology (MIT) is widely regarded as attracting many of the brightest young minds in the tech sector, so it makes sense that the school’s museum is filled with and driven by screens, interactive features and AI-based software. Philly-based agency Bluecadet worked with architecture firm Studio Joseph and brand strategy firm Pentagram …
Vistar Media Debuts Mediation Solution It Says Can Optimize Revenue Potential For DOOH Network Owners August 26, 2022 by Super User Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media owners who make their screen networks’ ad inventory across multiple supply side programmatic ad platforms to optimize their pricing. “Many media owners today fragment their inventory across multiple SSPs in order …
Morton Salt Using Gesture-Driven Video Wall To Tell Company Story At New HQ Digs August 19, 2022 by Super User When the biggest producer and marketer of salt – for dining all the way to de-icing – moved its 350 or so staffers to new digs in downtown Chicago, the CEO wanted something at the reception area that digitally told the company story and reflected its marketing initiatives. Morton Salt went with a gesture-driven LCD …
Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance August 17, 2022 by Super User The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into its analytics platform, with the intent of providing advertisers, retailers and agencies with tangible evidence that targeted advertising had a direct impact of sales. Multi-touch media measurement capabilities within the Quotient …
Robotic Food Prep Kiosks Might Be New Market For Menu Displays, Order Screens July 27, 2022 by Super User QSR and fast casual restaurants have been early and very active adopters of digital signage technologies because of their ability to display and update pricing and menu options quickly and easily. Now there’s an interesting new dynamic developing in the food services industry – autonomous food prep and serving kiosks. I wrote the other day …
Private Plane Flying A Deep-Faked And Young Again Interactive Diego Maradona Display July 27, 2022 by Super User I am guessing people who are mad about Argentinian footballing will be thrilled with the notion of a private plane bringing fans a deep fake’d visual of legendary player Diego Maradona, but there may be as many or more people who find the whole thing odd. A fintech company, Give and Get, has equipped a …
LA Startup Toli 360 Marketing Interactive Try-On Mirror Displays … For Home Use July 6, 2022 by Super User A small LA start-up called Toli 360 is marketing interactive full length bedroom mirrors as AI-driven shopping malls that would allow consumers to source and try on clothing at home – borrowing on what has mostly been a concept in retail for the last few years. While there have indeed been flagship stores and stores-of-the-future …
