Interactive Display Helps L’Oreal Marketers Demo AI-Driven Make-up Matching Experience June 6, 2023 by Dave Haynes Here’s an example of a beauty brand using interactive digital display totems to drive experiences at an event. Last month in Toronto, for an event focused on promote L’Oreal’s True Match Foundation, solutions provider Big Digital worked with MacIntyre Communications on an AR experience driven by a large interactive display, lighting and an app-loaded tablet. …
Looking Glass Adds Chatbot-Driven Animated Avatars To Its Specialty Displays May 24, 2023 by Dave Haynes Many things remind me that I am getting old – particularly pop culture and the affection at least some people have for gadget-driven tech I just find head-scratching. Consider this new product from the Brooklyn-based display technology firm Looking Glass, which has introduced a chatbot and custom avatars to its range of hologram-ish screens for …
Mvix Launches AI Toolset That Filters Content Scheduled For Screens May 23, 2023 by Dave Haynes There has been a lot of discussion in recent months about how artificial intelligence tools could be used to rapidly, and at little cost, generate visual content for screens, but now a digital signage CMS provider is marketing an AI toolset that filters and moderates visuals before they get to screens. The DC-area software firm …
Intersection Launches New AI-based Localization, Personal Tools For Its Media Network May 18, 2023 by Dave Haynes The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on its networks of digital ad and messaging screens. The NYC company says its new Generative AI Integrations are designed to enhance ad effectiveness, “delivering a more nuanced and engaging consumer interaction.” …
Romanian Start-Up Tranzy Pivots From DOOH CMS To Real-Time Transport Information Platform May 17, 2023 by Dave Haynes Business news from Romania is not routine reading for me, but I stumbled on an interesting online piece about a software firm in that country that pivoted from offering a digital signage CMS to a full-featured, AI-driven information platform for transit systems and their users. The startup, tranzy.ai, related its story with BR Business Review, …
Wendy’s Working With Google To Test Voice AI At Drive-Thru Ordering Stations May 10, 2023 by Dave Haynes QSR giant Wendy’s is going to pilot an AI-driven bot that will handle the voice ordering process in drive-thru lanes, with the goal of speeding up ordering times and improving accuracy. A trial is set to run at a Wendy’s in Columbus, Ohio, where the burger chain has its head office. The trial will be …
My Simple AI Research Request Gets An F On Report Card; 18 0f 19 Wrong May 8, 2023 by Dave Haynes Much has been written and discussed about the potential and use of AI for business and marketing, but far less has been written covering off its flaws – like accuracy. I was putzing around in OpenAI this morning, trying different things. I tried to get a word cloud of the most common terms used by …
Sony Announces Deal That Puts AI Chip On Raspberry Pis April 18, 2023 by Dave Haynes It is reasonable to suggest that when the first iterations of Raspberry Pi single board computers came on the market, the main interests among the digital signage community was as a micro PC that – at $35 for a barebones device – could take some of the hardware cost out of digital signage. This was …
Guest Post: How Generative AI Is Revolutionizing Product Image Creation April 13, 2023 by Max Sinclair Guest Post: MAX SINCLAIR, ECOMTENT Generative AI is a game-changing technology that allows for the creation of various forms of data, including images, text, videos, and photos, using algorithms and models. It has made a significant impact on eCommerce product image generation by enabling the creation of new images based on existing data. Generative AI …
Freshwater Digital Testing Content Automation Using Templates And ChatGPT AI Tools March 30, 2023 by Dave Haynes Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for producing content have been around for years, as have data integration tools that pull information from sources like spreadsheet cells or networked folders, but Freshwater is testing a method that uses …
