Intersection Launches New AI-based Localization, Personal Tools For Its Media Network May 18, 2023 by Super User The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on its networks of digital ad and messaging screens. The NYC company says its new Generative AI Integrations are designed to enhance ad effectiveness, “delivering a more nuanced and engaging consumer interaction.” …
Romanian Start-Up Tranzy Pivots From DOOH CMS To Real-Time Transport Information Platform May 17, 2023 by Super User Business news from Romania is not routine reading for me, but I stumbled on an interesting online piece about a software firm in that country that pivoted from offering a digital signage CMS to a full-featured, AI-driven information platform for transit systems and their users. The startup, tranzy.ai, related its story with BR Business Review, …
Wendy’s Working With Google To Test Voice AI At Drive-Thru Ordering Stations May 10, 2023 by Super User QSR giant Wendy’s is going to pilot an AI-driven bot that will handle the voice ordering process in drive-thru lanes, with the goal of speeding up ordering times and improving accuracy. A trial is set to run at a Wendy’s in Columbus, Ohio, where the burger chain has its head office. The trial will be …
My Simple AI Research Request Gets An F On Report Card; 18 0f 19 Wrong May 8, 2023 by Super User Much has been written and discussed about the potential and use of AI for business and marketing, but far less has been written covering off its flaws – like accuracy. I was putzing around in OpenAI this morning, trying different things. I tried to get a word cloud of the most common terms used by …
Sony Announces Deal That Puts AI Chip On Raspberry Pis April 18, 2023 by Super User It is reasonable to suggest that when the first iterations of Raspberry Pi single board computers came on the market, the main interests among the digital signage community was as a micro PC that – at $35 for a barebones device – could take some of the hardware cost out of digital signage. This was …
Guest Post: How Generative AI Is Revolutionizing Product Image Creation April 13, 2023 by Max Sinclair Guest Post: MAX SINCLAIR, ECOMTENT Generative AI is a game-changing technology that allows for the creation of various forms of data, including images, text, videos, and photos, using algorithms and models. It has made a significant impact on eCommerce product image generation by enabling the creation of new images based on existing data. Generative AI …
Freshwater Digital Testing Content Automation Using Templates And ChatGPT AI Tools March 30, 2023 by Super User Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for producing content have been around for years, as have data integration tools that pull information from sources like spreadsheet cells or networked folders, but Freshwater is testing a method that uses …
Let Me Know What You’re Doing In Generative AI … March 16, 2023 by Super User There have been all kinds of technologies that have somewhat come and gone to and out of the digital signage sector – generating a lot of interest and discussion, but not really catching on. Remember bluetooth beacons? Artificial intelligence is getting a huge amount of attention lately, and I think the prospects for its adoption …
I Tried A Bot-Generated Blog Post, And It’s Not Bad March 14, 2023 by Super User My son Scott is HEAVILY into AI-generated art and has been regularly sending me samples of work created, as well as raising my limited level of understanding of what this all is and how it works – including pointing me at Dall E and Midjourney and some ChatGPT set-ups. My understanding and experience are still …
Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts March 10, 2023 by Super User Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, and is touting the sales impacts of retail media screens. Cyreen’s retail media technology – Connecting Ad-Impressions with a Purchase (CAP) – has the ability to tie in-store messaging impressions down …
