22Miles Adds AI-Powered Interaction, Tools To Latest Iteration Of CMS Platform November 16, 2023 by Dave Haynes I think we’re going to see a pile of software and solutions companies coming out with announcements around AI-based enhancements and extensions to what they offer, and early adopter to all that is Atlanta-based CMS software firm 22Miles. The company is launching three 22Miles debuted three new AI tools that work with its Content Manager …
Video: How AI-Based Computer Vision Generates Actionable Insights In QSR Drive-Thrus November 2, 2023 by Dave Haynes Computer vision solutions have been around for many years now, but the vendors haven’t always done the best job of marketing them or even explaining how they really work. The biggest issues have been mis-identifying their systems as facial recognition, which inflames privacy advocates (most of these systems don’t recognize individual faces, just patterns of …
VSBLTY Advances Deal To Acquire Grocer-Focused Retail Media Operator Shelf Nine October 25, 2023 by Dave Haynes Philly-based VSBLTY has progressed from an LOI to a definitive purchase agreement for retail media network operator Shelf Nine, which has some 4,500 screens running in US groceries. The deal is positioned as a merger and is built around shares, as opposed to a cash transaction. It also appears to get Shelf Nine clear of …
Audio: DSF Cocktails and Controversy, NYC 2023 – AI In Digital Signage October 13, 2023 by Dave Haynes The opening seconds sound a little scratchy and distorted, probably because I was talking more loudly than I needed to, but the majority of the audio from Monday night’s Cocktails and Controversy event sounds pretty good. I have uploaded the file to my podcast platform, so that folks who couldn’t make it to the Digital …
How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks October 6, 2023 by Dave Haynes Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …
Using AI For Illustrative Images For Signage And Marketing, Getting Better, But It Has A Ways To Go Still October 4, 2023 by Dave Haynes I tried back in the summer to use Midjourney to create illustrative images for blog posts, and the results would be best described as Salvador Dali-esque. Now the other main generative AI image tool Dalle has version 3 available, via Microsoft’s Bing browser, and it is noticeably better – bit not quite there if industry …
DSF’s NYC Cocktails And Controversy Event Next Week Focused On AI And Digital Signage October 3, 2023 by Dave Haynes The Digital Signage Federation is running an evening mixer and panel next week in New York, at the front end of what has been rebranded as Out of Home New York. The “Cocktails & Controversy” session next Monday will focus on the topic of “AI and Digital Signage – Myth, Marvel or Magic?” My friends …
Retail Analytics Firm VSBLTY Evolves Digital Cooler Line; Has LOI To Buy Shelf Nine Grocery Screen Network August 30, 2023 by Dave Haynes The Philly retail analytics firm VSBLTY continues to operate in ways seemingly very different than competing firms that use AI and machine learning technology to measure and log consumer activity – growing out a transparent chiller display door product and acquiring a grocery-focused ad screen network. The company has been marketing transparent LCD cooler doors …
US Court Rules Copyrights For Generative AI Work Can’t Be Assigned To The Machines August 21, 2023 by Dave Haynes Hat Tip to Jason Cremins of Signagelive for passing along a Linkedin post about a court decision involving generative AI and copyrights. This is the commentary of a Dublin lawyer, regarding a case in a Washington, DC court, filed by plaintiff Stephen Thaler, who has an AI system called the Creativity Machine, which generated a …
AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums August 15, 2023 by Dave Haynes This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution that tracks sponsorship impressions in environments like stadiums and arenas. A company called Relo Metrics (previously know as GumGum Sports) – which has an AI-powered sponsorship analytics platform – has integrated …
