Audio: DSF Cocktails and Controversy, NYC 2023 – AI In Digital Signage October 13, 2023 by Super User The opening seconds sound a little scratchy and distorted, probably because I was talking more loudly than I needed to, but the majority of the audio from Monday night’s Cocktails and Controversy event sounds pretty good. I have uploaded the file to my podcast platform, so that folks who couldn’t make it to the Digital …
How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks October 6, 2023 by Super User Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …
Using AI For Illustrative Images For Signage And Marketing, Getting Better, But It Has A Ways To Go Still October 4, 2023 by Super User I tried back in the summer to use Midjourney to create illustrative images for blog posts, and the results would be best described as Salvador Dali-esque. Now the other main generative AI image tool Dalle has version 3 available, via Microsoft’s Bing browser, and it is noticeably better – bit not quite there if industry …
DSF’s NYC Cocktails And Controversy Event Next Week Focused On AI And Digital Signage October 3, 2023 by Super User The Digital Signage Federation is running an evening mixer and panel next week in New York, at the front end of what has been rebranded as Out of Home New York. The “Cocktails & Controversy” session next Monday will focus on the topic of “AI and Digital Signage – Myth, Marvel or Magic?” My friends …
Retail Analytics Firm VSBLTY Evolves Digital Cooler Line; Has LOI To Buy Shelf Nine Grocery Screen Network August 30, 2023 by Super User The Philly retail analytics firm VSBLTY continues to operate in ways seemingly very different than competing firms that use AI and machine learning technology to measure and log consumer activity – growing out a transparent chiller display door product and acquiring a grocery-focused ad screen network. The company has been marketing transparent LCD cooler doors …
US Court Rules Copyrights For Generative AI Work Can’t Be Assigned To The Machines August 21, 2023 by Super User Hat Tip to Jason Cremins of Signagelive for passing along a Linkedin post about a court decision involving generative AI and copyrights. This is the commentary of a Dublin lawyer, regarding a case in a Washington, DC court, filed by plaintiff Stephen Thaler, who has an AI system called the Creativity Machine, which generated a …
AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums August 15, 2023 by Super User This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution that tracks sponsorship impressions in environments like stadiums and arenas. A company called Relo Metrics (previously know as GumGum Sports) – which has an AI-powered sponsorship analytics platform – has integrated …
JD Sports Pairs AR Virtual Try-On Solution With Big Video Wall In Two US Stores August 4, 2023 by Super User This is an AR mirror set-up used in a couple of U.S. locations (New York Times Square and Chicago State Street) for the retailer JD Sports, which sells guess what. Virtual try-on mirrors have been around for ages, and have improved by leaps and bounds in terms of the way they work and look. This …
Japanese Railway Auto-Translates Customer Queries As Chats On Transparent Screens In Station August 3, 2023 by Super User A Japanese passenger railway has started testing a service that auto-translates conversations at customer information counters – enabling foreign travellers with little or no Japanese to get answers returned in their language on a transparent screen that sits between the railway staffer and the traveler. Seibu Railway is testing what it calls polyglot simultaneous translation …
Loop Media Partners With AI Firm On Ad And Content-Filtering “Brand Safety Layer” July 26, 2023 by Super User The DOOH media firm Loop Media – which puts free media players into environments like restaurants and bars – has started working with an AI firm that specializes in speech recognition to filter advertising and keep competitive or objectionable ad spots off screens. LA-based Loop says its AI-powered “Brand Safety Layer” is being offered to …
