Ground Support Labs’ 2025/26 Review: Catherine Hansen on Why Digital Signage Networks Are Becoming Mission-Critical Infrastructure December 30, 2025 by John Berkovich As digital signage networks scale across regions, verticals, and use cases, 2025 marked a turning point in how organizations manage performance, reliability, and operational visibility. Ground Support Labs’ Catherine Hansen reflects on a year defined by rising expectations around uptime, unified systems, and proactive monitoring — along with the industry trends shaping how digital signage …
SMPTE Updates Engineering Report on AI’s Growing Role in Media Workflows December 23, 2025 by John Berkovich SMPTE has released an updated Engineering Report examining the impact of artificial intelligence on media production, distribution, and standards development, reflecting the rapid evolution of AI technologies since the report’s initial release in 2023. Developed in collaboration with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), the revised report stems from the …
Avixa Certification Exams Now Eligible for U.S. 529 Education Savings Plans December 22, 2025 by John Berkovich Avixa certification exams and related education expenses are now eligible under U.S. 529 education savings plans, following recent legislation that expanded the types of professional training costs covered by the tax-advantaged accounts. U.S. 529 education savings plans are investment accounts designed to help individuals and families save for education and training expenses. Contributions grow tax-free, …
L Squared’s 2025/26 Review: Gregg Forsberg on Why Digital Signage Became Operational Infrastructure December 22, 2025 by John Berkovich As digital signage continues to evolve from a marketing channel into a core operational tool, 2025 marked a clear inflection point for how organizations think about real-time communication at scale. L Squared COO and co-founder Gregg Forsberg reflects on a year defined by execution over experimentation, growing expectations around reliability and automation, and a broader …
Red Dot Digital Media Builds Interactive Vertical Jump System for AIM Sports Group’s New AIM+ Platform December 16, 2025 by John Berkovich Red Dot Digital Media has developed a new interactive system that digitizes how athletes measure their vertical jump, debuting at AIM Sports Group’s SoCal (Southern California) Cup Showcase boys’ volleyball tournament. The activation is part of Aim’s newly launched Aim+ digital platform, which uses AI to generate player analytics and performance insights. The system replaces …
Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs December 11, 2025 by John Berkovich Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and creative from Publicis Groupe to dominate one of Argentina’s busiest urban corridors. For one continuous hour, 11 premium LED screens and street-level displays surrounding the Obelisco – an area often called …
Ffface Me Spins Out Loook-AI as AR Mirrors Move from Campaigns to Infrastructure December 8, 2025 by John Berkovich Ffface Me has spun off its smart-mirror work into a standalone platform called Loook-AI as demand shifted from one-off activations to repeatable, scalable deployments. What began as internal experimentation evolved into a product after brands asked for multi-location rollouts with consistent performance and minimal maintenance. The move separates agency-led creative work from a subscription-based product …
Wizard of Oz at Sphere Tops 1.5 Million Tickets as Immersive Cinema Gains Momentum December 3, 2025 by John Berkovich The immersive reworking of The Wizard of Oz at Sphere has passed 1.5 million tickets sold and generated nearly US$200 million in revenue since opening in August, according to figures released this week by Sphere Entertainment. The production launched on August 28 as part of the Sphere Experience lineup and has quickly become one of …
Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium November 28, 2025 by John Berkovich Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership with Moment Factory. The installation, called Realmadrid Games, was produced with construction support from Acciona Living & Culture and is designed to broaden the venue’s entertainment offerings beyond match days. The …
Outfront, Google Deepmind Launch Citywide GenAI Art Program in New York November 18, 2025 by John Berkovich Outfront Media has partnered with Google Deepmind on “Imagine If…,” a four-week interactive campaign that turns New York’s subway system into a distributed digital art gallery powered by generative AI and rider submissions. The initiative invites commuters to scan QR codes on Outfront’s digital transit screens and submit a written prompt describing something imaginary or …
