While big LED video wall or projection backdrops are now common for business events – particularly those involving tech companies – Quest Software really went to town with its recent NXT 2025 sales kickoff meeting in Boston – hiring on event production company edgefactory to transform a traditional corporate gathering into an immersive, engaging experience.
Orlando-based edgefactory used a variety of display tech and custom creative at the historic Boston hotel, including:
- 30-foot projection spaces on hotel lobby curtains for an immersive welcome experience;
- Animated projection mapping across multiple surfaces that transformed static areas into dynamic environments;
- Custom digital signage throughout the venue;
- A 30-foot wide LED wall on the presentation stage displayed digital portrait content that became animated with splatter paint effects and over 45 custom portrait animations.
The Grand Ballroom was also a canvas for projection-mapped artwork, where portraits came to life … like historical figures holding lollipops or reaching between frames to interact with other portraits. Even the ceiling had animated content inspired by the Sistine Chapel, but with a cheeky twist.
A team of four graphic design artists put in more than 300 hours to create content that would:
- Transform classical art pieces with technological and contemporary elements;
- Reimagine statues from Boston Commons in both print and digital formats;
- Incorporate the NXT brand into historical imagery;
- Create a cohesive visual narrative throughout all spaces.
Impressive stuff. We all see lots of business events that have themes, but in this case it appeared to be a genuinely pervasive theme. Quest, by the way, is a Silicon Valley company that does IT management software.
