It really doesn’t seem that long ago that LED video walls were just emerging on the market, but we’re already seeing projects with walls that are aging out – like this big set of flanking walls at the entry to the upscale Holt-Renfrew store in equally upscale Yorkdale Mall in Toronto.
The original wall went up in late 2013, and 10 years later, that Nanolumens wall set-up has been swapped out for a new pair of Samsung LED walls in the same positions.
From PR:
With uninterrupted floor-to-ceiling digital displays that reach 28 feet, Holt Renfrew can easily showcase its latest seasonal offerings with crystal-clear precision, static visuals and engaging videos that stand out from the crowded retail experience.
“The importance of designing an exciting in-store shopping experience that encourages customers to engage with a brand has become mission critical for a number of our partners,” says James Arndt, who runs the Enterprise Business Division at Samsung Electronics Canada. “Working with the team at Holt Renfrew, we designed a custom digital display solution that delivers a memorable shopping moment for visitors.”
Challenged by a degrading digital display made up of three individual strips of LED screens on both sides of the entryway, Holt Renfrew Yorkdale chose to partner with Samsung Canada as a trusted brand in digital signage.
The solution, integrated by Technology Solutions International (TSI) and constructed and installed by GAV MNGT, transformed the former façade into a sprawling and seamless two-part digital display that flanks the entrance. Set against the elegant and modern architecture of the store, the large-scale displays seamlessly commands shopper attention.
Holt Renfrew chose the IEA series LED displays from Samsung due to the product’s versatility. The cost-efficient price point allows the displays to be custom fit for a space, with a larger and lighter screen that cuts down on installation costs. In addition, LED HDR delivers true-to-life picture presentation, which ensures colours retain their accuracy and hue even at peak brightness settings or in dimly lit indoor environments. Stunning picture quality and custom-fit capabilities make the Samsung IEA series LED displays an ideal choice for today’s modern retailer.
This is the original version, which had creative from a then little-known company called Moment Factory.