Walking around the Las Vegas Convention Center complex next week could be an, ummm, aromatic experience for those who are going to DSE – as the big exhibit center is also hosting some 1,400 exhibitors for a trade show all about the cannabis industry.
MJBizCon is expected to pull some 35,000 people who are working – in some capacity – in that fast emerging and evolving business. There are pure-play companies like Enlighten and GreenScreens doing cannabis-focused visual messaging solutions for retailers, but cannabis is, in general, an interesting business for companies in the digital signage ecosystem because it’s a retail sector that’s expanding and sells a lot of stuff a percentage of customers don’t quite understand. Interactive explainer screens and promo screens can help explain to newbies – particularly boomers looking more sleep aids or pain relief – what the heck some of these products are and how to use them.
I dunno if this is a variation on the Bar and Restaurant Expo, which offers attendees no end of drinks samples on the trade show floor. But Nevada is a legal state, so be prepared if you pop out of the convention building for some fresh air.
At 35K people, that’s a good-sized show and explains why Vegas hotel rooms were pricier than I would have expected for the time of year.