So I saw a Tweet about a company I knew, and it led me to a copy/paste “news” portal that had an excerpt, which exposed me to a big button that urged me to “Try our Digital Signage software now …”
So I did.
Guys, if you harbor even the faintest of hopes that your thing is going to go for you, in a market which has firms with REALLY good platforms and demos struggling to close deals, at least have a set of demos that don’t look like they were put together by a seven-year-old. This one (above) wasn’t even the worst.
Fonts too small. Wrong fonts. Lorem ipsum placeholder text. Scrolling and crawling text. Acres of wasted space. CPU usage that was pushing 90 per cent on undoubtedly crash-happy Flash elements. And on and on.
There is a pile, repeat PILE, of good information out there about the basics of screen presentation and content strategy. And that little thing called Basic Common Sense. Demos are supposed to make people want to know more, not mutter “WTF???”
And this is coming from people who steadily read and report about the industry.
No need to shame people here and name names, but oh man this was/is breathtakingly bad stuff.