Guinness: Programmatic DooH Star of 2023 March 4, 2024March 2, 2024 by invidis Editorial Team Winter time is Guinness time – and the beer brand made the most of the Australian winter of 2023: The weather data triggered campaign “Guinness Brewery of Meteorology” was named JC Decaux’s programmatic campaign of the year.
North America & Middle East: The Digital Signage Market Outlook 2024 March 4, 2024March 2, 2024 by invidis Editorial Team Two dynamic markets with great contrasts: North America and the Middle East attract European digital signage providers – for different reasons. At DSS ISE 2024 in Barcelona, invidis hosted the invidis annual outlook. Florian Rotberg was joined on stage by Dave Haynes and Nita Odedra discussing latest developments in each region.
QSR: Dynamic Pricing after USD 30m Menu Board Rollout March 4, 2024March 2, 2024 by Florian Rotberg Consumers have become somewhat accustomed to constantly changing prices at Amazon and surge-pricing at Uber. But dynamic pricing is still unpopular – not only in Europe but also in North America. QSR chain Wendy’s became center of a shit storm after the announcement that it would be switching to dynamic pricing as part of a …
B12: The Art of B2B-Selling March 4, 2024February 29, 2024 by invidis Editorial Team Globally leading industrial companies and automotive groups such as Siemens, Schaeffler, and Volkswagen are the base of Germany’s economic success. They are also demanding digital signage, trade fair, and showroom concept customers. A Germany-based digital signage hidden champion has positioned itself very successfully in this niche as a B2B sales communications specialist.
Retail Media: Walmart Acquires Display Manufacturer February 21, 2024February 20, 2024 by Florian Rotberg The world’s largest retailer is taking over a display manufacturer. With Vizio, Walmart gains access to one of North America’s leading smart TV manufacturers with 18 million active users. An attractive customer base for programmatic connected TV advertising complementing Walmart’s in-store and online / mobile retail media business. The acquisition could also bring changes to …
AirXtouch: Premiere for Table-Top Touchless Kiosk February 20, 2024February 20, 2024 by invidis Editorial Team The Canadian fried chicken specialist Rôtisseries St-Hubert is the first customer to use the latest generation of contactless order terminals from Inui Studio. The 32″ table top terminals are a further development of the 55″ wall displays, which have been in use by the Canadian QSR chain since 2022.
PoS: HH Global Acquires Displayplan February 20, 2024February 19, 2024 by Florian Rotberg The PoS experts HH Global are acquiring British competitor Displayplan – expanding the global offering to include design engineering and production management of complex point-of-sale solutions and digital experience-oriented customer interactions. HH Global develops and rolls out classic and digital PoS elements.
IT Security: AI Risks and Opportunities February 20, 2024February 18, 2024 by Florian Rotberg Munich | In view of growing geopolitical challenges, important elections around the world and increasingly sophisticated cyber threats, IT security has become also a relevant topic at the Munich Security Conference. In particular, the new role of AI in both offense and defense creates new threats as well as opportunities.
Mission Critical: Digital Signage in the Event of a Crisis February 20, 2024February 18, 2024 by Florian Rotberg Munich | This weekend, more than 50 heads of state and government as well as dozens of ministers from all over the world are meeting at the Munich Security Conference (MSC). The relevance of the conference is only surpassed by the UN General Assembly in New York. While the focus of the meetings is on …
ISE 2024: ProAV Unites Europe and Latin America February 13, 2024February 9, 2024 by Antonia Hamberger Barcelona | The economic relationship between Spain and Latin America has always been a special one. The ProAV industry, in particular, has become a focal point for collaboration between those regions. At the ISE European Latin American Summit, Florian Rotberg from invidis engaged with experts to explore opportunities for market players on both sides of …
