Visual Art: “We Will Remain a Full-Service Integrator” October 7, 2024October 5, 2024 by Florian Rotberg The takeover of Visual Art by the software group Vertiseit (Grassfish, Dise) has raised questions in the market. Will Visual Art be converted into a software provider or will the full-service digital signage integration offer remain? invidis met with Visual Art CEO Pontus Meijer.
Johan Lind: “Partner First” – Vertiseit Focuses on Partners October 5, 2024October 3, 2024 by Florian Rotberg The acquisition of Visual Art doubles Vertiseit’s (Grassfish, Dise) turnover to 60 million euros and brings additional complexity to the business model. invidis spoke exclusively with CEO Johan Lind about the acquisition of the full-service integrator, the integration of the CMS platforms, and how the Visual Art brand will be used in the future.
Vertiseit: Disruption by Design October 10, 2024October 3, 2024 by Florian Rotberg The Swedish digital signage provider is seizing another consolidation opportunity in Europe and is taking over Visual Art, one of the best-known European integrators based in Stockholm. With the acquisition, Vertiseit CEO Johan Lind is expanding its digital signage offering to include a full-service integrator with a state-of-the-art CMS platform, a content studio,and concept teams.
M&A: Vertiseit Acquires Visual Art October 10, 2024October 2, 2024 by Antonia Hamberger It’s a game-changing move for the European digital signage industry: Vertiseit takes over Visual Art. The acquisition elevates Vertiseit’s SaaS turnover to €22.4 million, positioning the company as a new major player in the market.
DooH: Times Square Experience in South America October 1, 2024 by Florian Rotberg Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square.
Mini Sphere: Vegas Clone to Be Built in Dubai October 2, 2024September 30, 2024 by Antonia Hamberger MGM Resorts plans to build a ‘Dubai Sphere’ that promises an experience on par with the original in Las Vegas. However, with just 300 seats, it will be a much smaller version of the iconic venue.
DooH Measurement: Quividi from Delhi to Doha January 19, 2025September 26, 2024 by Florian Rotberg Delhi | Quividi has been a market leader in audience measurement and shopper tracking for years, pioneering the use of analytics and sensors in digital signage. However, convincing Europe of the benefits of these technologies remains challenging, especially with the added complexity of GDPR. Outside of Europe, though, Quividi has found great success, as seen …
Jolt: New EV-DooH Network in Canada September 20, 2024 by Antonia Hamberger DooH/ EV charging company Jolt is entering the Canadian market, planning for 5,000 new charge points. Offering free charging, they aim to turn driver data into a valuable new advertising network.
Sixteen-Nine: Digital Bling in College Football September 19, 2024 by invidis Editorial Team In the US, college sports locker rooms with screens for each player are seemingly becoming a standard. A trend, invidis content partner Sixteen:Nine explores in this recent article.
Times Square: The World’s Fastest Car on Display September 24, 2024September 19, 2024 by Antonia Hamberger Rimac kicked off its promotional tour in Times Square, presenting the 412 km/h Nevera R, valued at around 2.5 million euros. DooH was a key part of the event.
